Creates completely invisible digital IDs embedded directly into textile fibers using water-based ink technology, combining printed electronics with textile manufacturing in a single integrated process that cannot be detected or removed
Conventional theft prevention systems and traditional inventory management methods currently used by retailers in physical store environments
Comprehensive printed electronics platform that embeds concealed RFID/NFC tags directly into textiles, transforms fabrics into smart connected surfaces, and adapts electronic gripping technology for aviation applications
Traditional inventory management and theft prevention methods are limited and inefficient, causing significant annual losses for retailers, while integration challenges exist with remote Eastern factory production processes
Need to effectively attach and secure electronic devices to work clothing in aviation environments while improving inventory management and theft prevention in retail settings
Aviation industry workers who wear work uniforms in airplanes where electronic devices need to be attached securely
Primary customers include retailers seeking inventory management solutions, B2B companies like Avery Dennison for technology licensing, and aviation industry companies requiring electronic gripping solutions for work uniforms
Multi-channel distribution strategy combining direct licensing with retailers using volume-based monthly fees and B2B partner channels for technology integration and resale
Integrated manufacturing process combining printed electronics on textiles with direct mesh printing and electronic design simulation capabilities, requiring integration with existing factory processes in remote Eastern locations
Advanced printed electronics technology portfolio including water-based conductive inks, RF antenna technology for RFID/NFC applications, and existing electronic gripping technology from Pavocom
Leadership team includes Co-Founder and CEO Einav Margalit supported by innovation consultant and business development advisor Dubi
Revolutionize retail and supply chain industries through intelligent fabric-based technologies while achieving market penetration through strategic partnerships and direct customer relationships
Challenge exists in integrating with existing production processes in remote Eastern factories
Currently there is a gap in connection with factories
There is a need to integrate into existing production processes in remote factories in the East
Factory testing was conducted but to a much lesser extent compared to retailer testing
Testing was performed with physical fashion experiences
Most testing activities for Sinu'a Deko were conducted directly with retailers
The solution combines ink formulation technology with electronics and manufacturing process capture for garment production
The production process involves garment manufacturing in a factory setting
The company is developing multiple patents based on several processes
Need to effectively attach and secure electronic devices to work clothing in aviation environments
Aviation industry workers who wear work uniforms in airplanes where electronic devices need to be attached
Adaptation of electronic gripping technology for attaching electronics to aviation work uniforms
Pavocom's existing technology for electronic gripping on fabrics
A company in the aviation industry seeking to implement electronic gripping technology on work uniforms in airplanes
Determine appropriate IP ownership structure for the new aviation industry application
Generate revenue from development work for aviation industry application of existing electronic gripping technology
Integration with existing label printing infrastructure
Direct printing of RFID/NFC tags onto labels during the manufacturing process
Uses water-based ink technology
Makes the entire process digital, efficient, labor-cost saving, and cheaper
Upgrades the printing experience by enabling direct tag printing on labels
Water-based ink printing system that integrates with existing label production processes
RFID and NFC tagging technology that enables direct printing on labels
B2B partner channel strategy allowing companies to integrate and resell the technology to increase customer value
Direct licensing model with retailers using monthly fees based on tagged item volume
B2B companies like Avery Dennison who license the technology to resell to their own customers
Retailers who pay monthly licensing fees based on the quantity of RFID/NFC tagged items
Market penetration through two distinct strategies: direct retailer partnerships and B2B channel partnerships
Electronics integration that cannot be seen or felt on the fabric surface
Team includes innovation consultant and business development advisor (Dubi)
Plan to work with first potential customer as design partner
Physical fashion stores as target customers
Currently developing MVP to demonstrate full integration capabilities of electronics on textile
RFID and NFC electronics integrated into textile fabric
Prove ROI of the product in physical fashion stores after solving the technological challenge
Primary priority is to solve the technological challenge and complete the MVP to prove full electronics integration on textile
Integration approach rather than building competing inventory management software
Existing tags and technologies that can be integrated with current inventory management systems
Integration solution that interfaces with existing inventory management systems using existing tags and technologies
Partner-based distribution strategy targeting companies that work with inventory management systems
Market penetration through strategic partnerships with inventory management system providers
The goal is to penetrate markets
Combines printed electronics with textile manufacturing in a single integrated process
Uses concealed tag technology that cannot be detected or removed like traditional tags
Creates completely invisible digital IDs embedded directly into textile fibers
Conventional theft prevention systems in retail environments
Traditional inventory management methods currently used by retailers
Embeds concealed tags directly into textiles creating invisible digital IDs for each product
Transforms everyday fabrics into smart, connected surfaces using printed electronics
Retailers experience significant annual losses due to these inefficient traditional methods
Traditional methods of inventory management, theft prevention, and customer interaction are limited and inefficient
Retailers seeking inventory management and theft prevention solutions
Printed electronics manufacturing on textiles
Electronic design and simulation capabilities for RF antenna development on textile substrates
Direct mesh printing process for embedding electrical circuits on cotton fabrics
RF antenna technology for both RFID and NFC applications on textile substrates
Water-based conductive ink formulation suitable for direct mesh printing on textiles
Advanced printing technology for embedding electronics into textiles
Einav Margalit serves as Co-Founder and CEO
Close pre-seed funding round to accelerate R&D and complete MVP by Q2 2025
Revolutionize the retail and supply chain industries through intelligent, fabric-based technologies
Analysis
Investor Rank
7P's
Roadmap
Analysis Visualization
PRD
Prototype