The platform should be very simple and basic with low technical skill requirements, using "dynamic inspiration data" approach that makes users feel empowered and that they made the choices themselves, similar to using a library where people don't feel the library did the work for them
Works with designers' intuition and creative instincts rather than against them, focusing specifically on empowering designers to stay irreplaceable in the AI era while uncovering unexpected visual and conceptual connections from across the web
Human-centric AI approach that empowers humans rather than replacing them, recognizing that real trends come from human experiences and world events, not AI-generated patterns, while offering a fundamentally different feeling and experience from current internet usage patterns
Fragmented content platforms currently used by creative professionals, repetitive platforms with limited discovery capabilities, and algorithmic filters that restrict rather than enhance creative exploration, along with standalone AI design solutions that operate independently from human designers
Traditional library approach and manual process of saving tabs and bookmarks for design inspiration, along with existing design tools including Figma and Photoshop used for creation and design work
Visual-based platforms like Pinterest, Google, Dribbble, various chat platforms, magazines, and libraries that are curated for visual worlds but still follow "more of the same" patterns and have business models that don't prioritize unlocking new creative ideas
Platform that helps creatives gather, organize, and explore meaningful inspiration from across the web, incorporating AI and personalization elements to become a daily-use home tool that uncovers unexpected visual and conceptual connections
Put the human designer at the center of the entire process with AI assistance, using "dynamic inspiration data" concept that provides suggestions rather than finished answers and adapts to individual users with changing relevance over time
AI tool that creates dynamic dialogue between human and computer, providing access to creative connections and content through non-linear interaction that opens minds to interesting materials and different thinking directions
AI as a standalone design solution makes everything generic and uniform, making designers lazy with preliminary solutions, while current tools flatten creative expression and creative professionals are overwhelmed by fragmented content and algorithmic filters that limit discovery
Current search tools provide straightforward commercial results rather than fostering creative exploration, while designers need access to new data and information to create innovative work but face challenges in demonstrating value and ensuring AI enhances rather than replaces human creativity
Internet algorithms create echo chambers that trap users in repetitive content loops, while existing platforms don't help users break conventional thinking patterns or discover unexpected connections, leading to information overload and diminished intuition
Users want to effectively find, research and develop creative ideas while experiencing emotional fulfillment in the creative discovery and development process, seeking to generate original ideas and deepen their creative perspective
Need to find inspiration and create innovative remixes of existing things to convey new ideas that generate energy and translate into commercial success, while seeking platforms that empower rather than limit their creativity
Designers want to stay relevant, creative, and unique while avoiding mainstream approaches, seeking to break out of conventional frameworks and discover unexpected connections that expand their creative thinking
Creative professionals who may be skeptical of AI tools and design students at institutions like Shenkar who are constantly designing, along with people who actively find, research and develop ideas as part of their work
Individual designers who have more freedom and flexibility in their work compared to agency designers, and need to communicate their ideas to clients or external parties even when working individually
Professional designers from various fields including fashion, marketing, visual communications, and product design who receive payment for their work and use different creative processes
Design schools like Shenkar as initial target market, with broader design and creative communities as potential customers for future expansion
Enterprise creative teams at Fortune 500 companies seeking to standardize and scale their creative processes, along with design agencies and larger groups that have more budget available for tools
Creative agencies specializing in brand identity and visual communications who need to differentiate their client work, along with freelance creative professionals and consultants who charge premium rates for original thinking
Need to identify broader commercial channels for reaching larger markets where the money is located, beyond the initial focus on design education institutions
Partnership with creative industry publications and blogs for thought leadership content, starting with design schools like Shenkar as initial target market while leveraging all necessary connections from previous work relationships
Integration with existing design tools through APIs and plugins to embed inspiration discovery within current workflows, combined with presence at major design conferences and creative industry events
Currently in mockup development phase seeking a technologist capable of implementing the complex system that involves internet crawling, classification, and AI/ML technology for visualization and connection-making
Implementation of real-time personalization engine that adapts to individual user preferences and creative patterns, while building scalable cloud infrastructure to handle large volumes of visual content processing
Development of advanced web crawling and content classification algorithms to identify and categorize creative inspiration across diverse online sources, requiring sophisticated AI to understand visual and conceptual relationships
Existing relationships and connections from previous work in fashion-technology solutions, combined with access to smart people who understand different technical aspects of the system
Access to large-scale computing resources and AI/ML infrastructure for content processing, along with intellectual property and patents related to creative content discovery systems
Strategic partnerships with Shenkar design college and creative communities, providing access to faculty, designers, and established user bases for content access and distribution
Technical co-founder or CTO with expertise in AI, machine learning, and large-scale content processing systems, supported by advisory board from creative industry and AI technology sectors
Neel Brosh as Founder and CEO with fashion design background from Shenkar college and extensive experience in fashion-technology solutions, currently leading development with collaborative support from design students
Create a daily-use tool that becomes essential to users' creative workflow while completing market validation and user research through collaboration with design institutions
Transform NOFFF from a philosophical concept into a commercially viable product that empowers designers to break out of algorithmic bubbles and create innovative, non-mainstream work
Establish NOFFF as the leading AI-powered creative discovery platform that revolutionizes how designers explore and develop ideas, while building a global community of creative professionals and generating sustainable recurring revenue through subscription models
Build a global community of creative professionals who actively contribute to and benefit from the platform's collective intelligence
Generate sustainable recurring revenue through subscription model while maintaining high user engagement and retention rates
Establish NOFFF as the leading platform for AI-powered creative discovery, capturing significant market share in the creative tools industry
Advisory board including prominent figures from the creative industry and AI technology sectors
Technical co-founder or CTO with expertise in AI, machine learning, and large-scale content processing systems
Strategic partnerships with content creators, design communities, and creative platforms for content access and distribution
Intellectual property and patents related to creative content discovery and AI-powered inspiration systems
Access to large-scale computing resources and AI/ML infrastructure for content processing and recommendation algorithms
Presence at major design conferences and creative industry events to demonstrate the platform's capabilities
Integration with existing design tools through APIs and plugins to embed inspiration discovery within current workflows
Partnership with creative industry publications and blogs to reach target audience through thought leadership content
Building scalable cloud infrastructure to handle large volumes of visual content processing and user interactions
Implementation of real-time personalization engine that adapts to individual user preferences and creative patterns
Development of advanced web crawling and content classification algorithms to identify and categorize creative inspiration across diverse online sources
Freelance creative professionals and consultants who charge premium rates for original thinking
Creative agencies specializing in brand identity and visual communications who need to differentiate their client work
Enterprise creative teams at Fortune 500 companies seeking to standardize and scale their creative processes
Offers a fundamentally different feeling and experience from current internet usage patterns
Recognizes that real trends come from human experiences and world events, not AI-generated patterns
Human-centric AI approach that empowers humans rather than replacing them
Brings something entirely new to interaction design that can transform the internet into a creative playground
Visual-based platforms that are curated for visual worlds but still follow "more of the same" patterns
Pinterest, Google, Dribbble, various chat platforms, magazines, libraries, and specific websites
System that provides access to creative connections, content, and lines of thought beyond traditional chat interfaces
Platform that opens minds to interesting materials and different thinking directions through non-linear interaction
AI tool that creates dynamic dialogue between human and computer rather than letting the computer do all the work
Existing platforms don't help users break conventional thinking patterns or discover unexpected connections
Current search tools provide straightforward commercial results rather than fostering creative exploration
Information overload leads to lost ideas and diminished intuition due to too many open tabs and overwhelming data
Internet algorithms create echo chambers that trap users in repetitive content loops based on business models focused on engagement
Designers from various fields who use different creative processes
Need to find inspiration and new creative directions without being limited by algorithm-driven content
Desire to break out of the box and think outside conventional frameworks
Designers want to discover unexpected connections and expand their creative thinking beyond repetitive patterns
Enable creative discovery beyond current search limitations that prioritize commercial results over creative exploration
Help designers break out of algorithmic bubbles that keep showing "more of the same" content
Subscription model works better than annual purchase both in terms of pricing and organic adoption
Users don't need very high technical skill levels to use the platform effectively
The platform should be very simple and basic, focusing on visual research and intuitive functionality
Designers need access to new data and information to create innovative work, similar to traveling to Japan and discovering new inspiring things
There can be a motivation problem initially when designers need to convey ideas that people will connect with and love
Teams decide to work with Figma and either train everyone or hire people who already know the tool
Large companies work under unified concepts or mood boards with entire teams following the same inspiration direction
Design agencies and larger groups have more budget available for tools
Designers need to create innovative remixes of existing things to bring new ideas that will move people
The ultimate goal is to convey new ideas that generate energy which translates into money
They seek to avoid "more of the same" and don't want to be mainstream, preferring to bring something new and outside the box
Designers want to stay relevant, good at their work, creative, and unique
Designers need to communicate their ideas to clients or external parties even when working individually
Different design disciplines have varying inspiration needs - some work more with mood boards while others work less with them, some have deeper processes while others have simpler ones
Individual designers have more freedom as companies and are more flexible in their work compared to agency designers
Professional designers who receive payment for their work
Broader design and creative communities as potential customers
Design schools like Shenkar as initial target market
Traditional library approach where people search, find, and build new ideas themselves
Manual process of saving tabs and bookmarks for design inspiration
Need to identify broader channels for reaching larger markets where the money is located
Starting with design schools where significant impact can be seen due to students' constant design activity
Plans to use all necessary connections including communities and work relationships from previous jobs
Need to find a technologist capable of implementing the system
Currently in mockup development phase with someone from UX/UI who left the studio
Existing relationships and connections from previous work that can be leveraged
Access to various smart people who understand different technical aspects of the system
Partnership with Shenkar design college providing access to faculty, designers, and creators
Users feel empowered and that they made the choices themselves, similar to using a library where people don't feel the library did the work for them
The "dynamic inspiration data" approach that adapts to individual users and changes relevance over time
System provides suggestions rather than finished answers or complete solutions
"Dynamic inspiration data" concept - looking at data from a different, dynamic perspective that can be relevant or irrelevant to different people at different moments
Difficulty in demonstrating value to creative professionals who are skeptical of AI tools
Challenge of ensuring AI enhances rather than replaces human creativity and intuition
Currently no structured process for managing design inspiration - relying on manual tab saving and bookmarking
Creative professionals who may be skeptical of AI tools
Faculty and designers from the design world through Shenkar connections
Design students at Shenkar who are constantly designing, unlike the regular world where people design only part of the time
Working with an intern from Shenkar to collaboratively build parts of the system
Speaker is currently leading the development process alone, manually managing tabs and bookmarks
Transform the concept into something truly commercial and economic rather than remaining philosophical
Create something that is both innovative and approachable/friendly rather than alienating and distancing to users
Current tools used for creation and design work
Existing design tools including Figma and Photoshop
Creating a new platform or application for design work
Developing AI and machine learning technology for visualization and connection-making
Limited AI and machine learning capabilities for visualization and connection-making
Experience working with high-tech environments and users
Speaker has connections and relationships within the design community and creative industry
Users currently work with existing design tools like Figma and Photoshop
Users are part of design communities and creative industries
Users include designers who work with high-tech environments
There is a need for technology solutions for web exploration in content analysis
Design work involves pain points and challenges in the creative process
People who will have design power and want to advance their personal products
Fashion designers and people working in the fashion industry
Empower people with design, pricing, and energetic capabilities to advance their personal products
Prevent design outputs from becoming anemic and overly uniform
Standalone AI design solutions that operate independently from human designers
Put the human designer at the center of the entire process with AI assistance
Need to integrate AI capabilities properly rather than using them as standalone solutions
AI should be used to empower human designers and create gaps of power for the designer rather than replace them
AI makes everything very generic and uniform in appearance
AI as a standalone design solution doesn't work and isn't good enough
AI makes designers lazy and solutions become very preliminary without proper consideration
Technology helps optimize and shorten garment and product development processes
Company offers holistic solutions connecting fashion, design and designers to the technological world
BrowzeWear company provides both SaaS cloud solutions and heavy desktop applications for fashion design
Speaker worked at a large company in Hong Kong dealing with sourcing, communication and development with factories for major companies
Speaker has a bachelor's degree in fashion design from Shenkar college and worked as a designer at fashion brands
Emotional fulfillment in the creative discovery and development process
Users want to effectively find, research and develop creative ideas
Incorporates AI and personalization elements for idea development
Will be a daily-use home tool that becomes essential to users' workflow
Difficulty in conducting market validation without having an actual product to test
Users are people who actively find, research and develop ideas as part of their work
Primary target users are individual creatives rather than large design teams and agencies
Seeking to create a tool that will have daily impact on users' work routines
Market validation is prioritized before product development in the current phase
Algorithmic filters that restrict rather than enhance creative exploration
Repetitive platforms with limited discovery capabilities
Fragmented content platforms currently used by creative professionals
System uncovers unexpected visual and conceptual connections to support idea generation
Platform helps creatives gather, organize, and explore meaningful inspiration from across the web
Collaboration partnership established with Shenkar for user research workshops
Strategic connections being formed with technical experts and creative advisors
Designers seeking to explore and develop original ideas
Creative professionals working in design fields
Growing need exists for platforms that empower designers rather than constrain them
Current tools flatten creative expression instead of enhancing it
Creative professionals are overwhelmed by fragmented content, repetitive platforms, and algorithmic filters that limit discovery
Focuses specifically on empowering designers to stay irreplaceable in the AI era
Uncovers unexpected visual and conceptual connections from across the web
Works with designers' intuition and creative instincts rather than against them
Neel Brosh serves as Founder and CEO leading the innovation
Users seek to generate original ideas and deepen their creative perspective
Designers need to stay irreplaceable in an AI-driven world
Creative professionals want platforms that empower designers and amplify their intuition rather than limit it
Refine brand language and storytelling to better articulate the platform's emotional and creative value
Deepen product positioning with sharper focus on empowering designers to stay irreplaceable in the age of AI
Complete planning and recruitment for cross-disciplinary user research workshop in collaboration with Shenkar by early Q3 2025
Revolutionize how designers explore, connect, and develop ideas through AI-powered access to inspiration from across the web
Roadmap
Analysis
Investor Rank
7P's
Analysis Visualization
PRD
Prototype