First platform in Israeli market targeting non-professional services with extreme accessibility (ages 3-120), community-based trust system, and all-in-one service aggregation
Current alternatives include professional-focused platforms like Fiverr and Wix, neighborhood Facebook groups for service discovery, and international platforms like TaskRabbit
All-in-one mobile platform connecting service requesters with community-based service providers through simple interface, featuring user verification, rating system, and market-driven pricing
People struggle to find reliable, available, and affordable help for simple daily tasks, with current solutions being unorganized, requiring technical knowledge, and lacking proper trust mechanisms
Service requesters prioritize convenience over cost savings and seek reliable help with daily tasks, while service providers desire flexible income opportunities without traditional employment constraints
Broad user base spanning ages 3-120 including service requesters seeking convenience, service providers (freelancers, students, delivery drivers) seeking flexible income, and community members living in proximity
Dual customer base consisting of service requesters seeking convenience and service providers looking for income opportunities, with planned monetization through subscriptions and commissions
Multi-channel distribution strategy leveraging social media platforms, community partnerships, and gradual geographic expansion from local to international markets
NoCode-based development approach with comprehensive QA testing and manual verification processes, supported by legal compliance framework
Strong technical foundation using Base 44 NoCode platform with comprehensive development capabilities including mobile app, chat systems, and user verification infrastructure
Two-founder team with complementary expertise: Yarom Cohen (CEO) providing vision and business strategy, and Tomer Misk (CTO) bringing technical development capabilities
Build a dynamic, accessible, and efficient community platform for everyday services while enabling income opportunities for community members
The platform connects users with non-professional jobs and services
Target users are people seeking jobs and services that don't require professional qualifications
The Israeli market represents fertile ground for breakthrough due to lack of competition
Other similar platforms mentioned include Wix, which also targets professional users
Existing platforms like Fiverr operate in more professional service arenas
The platform targets jobs and services that don't require professional qualifications, differentiating from professional-focused platforms
There is currently no similar platform operating in the Israeli market
Users are people who seek help with daily tasks through various platforms
The company considers itself very unique and quite different in nature and services compared to existing platforms like Wix, Medreg, and TaskRabbit
People use Wix sites, Medreg (in Israel), and TaskRabbit (abroad) as platforms to find help with daily tasks
Rating system that allows taskers to build trust with service requesters based on previous work performed
Focus on local proximity-based services where taskers live close to service requesters
Community connection and trust play a very important role in the service model
Each tasker will have a profile showing services they performed and a rating system based on feedback from service requesters
App-based platform that connects service requesters with taskers in the community
Service requesters need a way to find reliable people to perform these tasks for them
There are many simple services and tasks that service requesters don't want to perform themselves despite being capable of doing so
Community members who live in proximity to each other, as most jobs won't take much time and payment probably won't exceed nominal amounts
Taskers/service providers who want to earn additional income by performing tasks for community members
Service requesters who don't want to perform simple tasks and services themselves and prefer to pay others to do them
Convenience is more important to service requesters than cost savings considerations, as they are willing to pay for services they could perform themselves
Service providers are motivated by additional income opportunities in their free time in a very flexible manner without having a boss, only when they want to work
Service requesters are motivated to get help with daily tasks either as one-time assistance when situations arise or on a regular basis with more consistent frequency
Existing solutions require technological knowledge or technical assistance for users to operate effectively
The application's extreme accessibility allows anyone from age 3 to 120 to use it without technical assistance
The application features very simple individual screens designed for maximum accessibility
Users can operate the application independently without assistance from technical personnel
The application is accessible to users across an extremely wide age range from 3 to 120 years old
Users do not require any technological knowledge to operate the application
The approach maintains flexibility by keeping demographic parameters open rather than fixed
Providing specific answers about demographic data is very difficult due to high variability
User demographic data varies significantly by geographic region and specific requests
The platform provides feedback and guidance to help service requesters adjust their pricing when jobs aren't being accepted
Market-driven pricing system where service requesters set prices and the market determines if the pricing is appropriate
A platform that connects service requesters with service providers for both one-time and regular tasks
People lack time or willingness to perform certain tasks like picking up packages from delivery points
Service providers are motivated by the desire to increase their income during their free time
Service requesters are motivated by convenience and avoiding tasks they don't want to perform
Service requesters make financial decisions to hire help for tasks they don't want to do, either one-time or regularly
Service providers are primarily freelancers, students, and teenagers looking to increase their income during free time
Service requesters are people seeking convenience and simple services they don't want to perform themselves
People currently use neighborhood-specific Facebook groups to find service providers for simple tasks
University and college communities for recruiting both users and promoting the platform
Partnerships with delivery companies whose drivers could become service providers
Existing neighborhood-specific social media groups where people already search for services
Network of friends distributed across the country who can help with promotion and marketing
People in specific neighborhoods looking for service providers for simple tasks
University and college students who can provide services
Delivery drivers (like Wolt drivers) who finish work early or have time between shifts
Service providers and service seekers in local communities, particularly in the Gush Dan area
Leveraging network of friends scattered throughout the country to help publish and market the product
Targeting specific neighborhood Facebook and Instagram groups for local community penetration
Marketing through social media platforms including Instagram, Facebook, TikTok, and WhatsApp for friend-to-friend promotion
A mobile application that connects service providers with service seekers in local communities
Service providers (taskers) who offer their services through the platform
Service requesters who use the platform to find service providers
Payment transactions occur directly between users without going through the platform
Users can move communication outside the app to WhatsApp or cellular communication
Potential disputes between users requiring company intervention in specific cases
Coordination of communication between service providers and requesters
Need for user authentication and verification to establish trust on the platform
Terms of use agreement establishes legal framework limiting company liability for user interactions
Identification documents (driver's license or ID card) serve as verification tools for taskers
Gmail authentication system provides existing user verification foundation
Terms of use clearly state that communication and payment between users occurs independently without company responsibility
User verification system using identification documents (driver's license or ID card)
In-app chat system opens when service requester and service provider agree to connect
Development of in-app chat functionality for user communication
Integration with Gmail authentication system for user registration
Manual review process for tasker profile photos and identification documents in initial phase
Future goal to implement a commission collection system where all communication between users occurs through the app
Initially implement manual verification of tasker profiles and identification documents, with plans to introduce automated verification tools later
All users register using Gmail accounts for authentication
Platform has two types of users: taskers (service providers) and service requesters
Web-based platform accessible through website interface
User verification and trust issues between service providers and service requesters
Document upload capability for profile pictures and ID verification
Google Gmail integration provides foundational user authentication
Payment processing and communication system operates independently between service requesters and providers
Multi-step user verification system that combines Google authentication with document verification
All users must authenticate using their Gmail accounts when entering the site
Platform serves two main user types: service providers called "Taskers" and service requesters
Uses legal documents sourced from the internet for compliance
Relies on legal advice from lawyers for development
Two identified founders working on the project (speaker mentions "I and Hiram")
An application that connects service seekers with service providers
Legal documents found across the internet for compliance guidance
Social network presence of the founders
Potential service providers already identified
Local communities as existing connections
People searching for simple service providers like handymen and dog sitters
Intends to approach delivery companies to connect with their messengers who do deliveries and small jobs
Will utilize Facebook groups where people search for service providers like handymen and dog sitters
Plans to leverage social networks including Instagram, TikTok, and Facebook for distribution
Addressing a market gap where no similar product currently exists to connect service requesters with qualified professionals
Planning development for distribution through mobile app stores
Currently operating as a web-based platform
Background verification process for service providers including criminal history checks
Application development using Base 44 NoCode platform
Terms of use framework to ensure platform safety and user compliance
User authentication and profile verification system with document validation
NoCode-based application platform connecting service providers with service requesters
Team has knowledge about market dynamics, services, and safety considerations
Base 44 NoCode platform serves as the primary development infrastructure
ChatGPT is used extensively for guidance and application design direction
Freelancers and independent workers looking to increase their income
Service requesters who need professional services performed
There is no existing product in the market that adequately addresses these service connection needs
Service requesters lack access to qualified professionals to perform needed services
Freelancers and independent workers seek additional income sources to supplement their earnings
Service requesters need reliable access to qualified professionals who can perform various services
Ensure user safety through comprehensive terms of use and authentication protocols
Help freelancers and other individuals increase their income through additional work opportunities
Answer market needs by connecting service requesters with qualified professionals
More intuitive experience for both service providers and service requesters compared to current alternatives
Will organize and aggregate services in one convenient platform instead of scattered social media posts
Current service requests are made through posts in various Facebook communities in an unorganized manner
Provide a feedback mechanism that will be visible to both users and service requesters
Include a review and rating system with star ratings
Build an application that serves as a marketplace for services
Service providers who want to offer their services to potential clients
Service requesters who need various services performed for them
Current service requests happen through Facebook community posts in an unorganized and amorphous manner
Lack of trust between service providers and service requesters in the current market
Many services that people want performed currently don't receive proper solutions
The team has full decision-making authority over the product development
Yirom brought the vision and strategic/business insights to the venture
Tomer serves as the technology person bringing technical expertise to the team
Make service discovery more convenient and intuitive for both service providers and service requesters
Create a marketplace that aggregates various services together in one platform
Build trust in the market between service providers and service requesters
Subscription-based access system for service providers to receive job opportunities through the platform
Mobile application platform that connects service orderers with service providers and facilitates work transactions
Gradual geographic expansion planned from local area to nationwide coverage, then international markets after domestic success
Initial launch focused on Moshav Dan area to maintain better management control over the product rollout
Both user types will generate revenue through transaction commissions in the third monetization phase
Service providers (taskers) will become paying customers through subscription fees that enable them to receive work through the application
Two distinct user types: service orderers who request services and service providers (taskers) who fulfill them
Three-phase monetization model: free product initially, then subscription fees from service providers, followed by commission-based revenue from all transactions
Geographic expansion strategy starting locally in Moshav Dan area, then expanding to all of Israel, and eventually to international markets after achieving domestic engagement
Target registration of 500 service orderers and 500 service providers as initial milestone
Early pilot user group launch for demo version testing
Initiated collaborations with relevant communities by Q2 2025
Go-to-market strategy refinement completed by Q2 2025
Launched first demo version to early pilot user groups by Q2 2025
Conducted comprehensive QA testing across the platform by Q2 2025
Completed development of a functional MVP version by Q2 2025
Platform enables task posting, offer management, in-app chat, and scheduling all in one place
TOVALI app connects people needing basic services with local community members willing to help
Task posting and offer management system capabilities
In-app chat and scheduling technology infrastructure
Mobile app development capabilities
Early pilot user groups for initial demo version testing
Local community members willing to help others in their community
People who need basic services and help with simple daily tasks
No single platform currently aggregates everyday services and makes them accessible in a user-friendly way
Many people struggle to find someone reliable, available, and affordable for simple daily tasks
No single platform currently aggregates these types of services in a user-friendly way
All-in-one platform combining task posting, offer management, in-app chat, and scheduling
Connects people directly and quickly without intermediaries
Tomer Misk serves as Founder and CTO
Yarom Cohen serves as Founder and CEO
Community members want to earn extra income during their free time
People need help with simple daily tasks but want reliable, available, and affordable assistance
Provide an opportunity for individuals to earn extra income during their free time
Make it easy for anyone to get help from others in their community, quickly and conveniently
Build a dynamic, accessible, and efficient community for everyday services that don't require professional qualifications
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