How do competitive pressure and client expectations influence software adoption decisions?

Trainers are motivated by the desire to differentiate themselves. Using an advanced digital platform creates a sense of professionalism and luxury for their clients—something that outdated tools like PDFs simply can’t offer. It helps them stand out in a competitive market and improve the overall user experience.

Acquiring new clients is important and relatively easy—you invest in ads and get leads. The real challenge is retention. Many clients stay for only about three months and then leave. Solving this "leaky bucket" problem is critical for long-term business success.

Without the right technology, it’s nearly impossible for fitness business owners to provide high-quality service at scale. They struggle to manage a large number of clients effectively, and without strong engagement tools, clients tend to drop off after the initial onboarding period, feeling they’ve already received most of the value.

We are still actively developing the product to achieve strong market fit and to meet the standards set by our main competitors in the industry.

We are focused on serving fitness trainers who manage a relatively high number of clients, as they are more likely to benefit from and engage with our platform's features.

My goal is to capture 30% of the personal trainer market in Israel. Most of these clients would subscribe to our basic package, while a smaller segment would upgrade through upselling to our automation package designed to optimize their business operations.

Manual input is presented as an alternative to automated processing

There's a computer-based system being referenced for processing input

Content creation is being discussed as part of the process ("תוכן" - content)

System supports both manual and automated input methods as mentioned "אתה יכול גם להכניס את זה ידני" (you can also input it manually)

App Store as the primary distribution channel where the product is currently live

Preparing to release new features based on customer demand

Currently receiving continuous customer feedback to improve and sharpen existing features

Product has been successfully launched to market and is live on the App Store

First customers are already using the product as of Q2 2025

Service providers in the fitness industry

PDFs and Excel spreadsheets currently used by fitness businesses

System that tracks progress automatically and continuously 24/7, acting as a personal assistant for the trainer

Branded app that empowers trainers to build personalized workout and nutrition plans

SaaS platform that combines gamification and community-building features

Trainers who build personalized workout and nutrition plans for clients

Fitness business owners who need to track client progress and engagement

Fitness business owners struggle to consistently track their clients' progress and deliver an engaging experience that fosters long-term commitment

Provides 24/7 automatic and continuous progress tracking that acts as a personal assistant for trainers

Combines gamification and community-building features in a single platform

Smart, branded app that replaces outdated tools like PDFs and Excel which are difficult to scale and lack technological impact

Guy Herzog serves as CFO managing financial operations

Reuven Kadison serves as CTO handling technical leadership

Amit Kadison serves as CEO & Chief Product Officer leading the company

Fitness business owners want to consistently track their clients' progress and deliver engaging experiences that foster long-term commitment

Empower fitness businesses to scale effectively by maximizing client value, reducing churn, and driving sustainable growth through a smart SaaS platform