Avoiding responsibility for people's lives by not claiming life-saving capabilities

Positioning as complementary equipment to diving setup rather than life-saving device

Strategy is to market as safety equipment that doesn't save lives to avoid highest regulatory requirements

Experienced divers who sometimes prefer to dive alone

People interested in trying free diving but concerned about safety risks

Free divers seeking more independence in their diving activities

Hiring diving instructors for professional guidance and safety

Using surface spotters for supervision

Relying on diving partners for safety monitoring

Life jackets represent the highest safety grade by keeping person's head above water

Manual activation system allows diver to trigger emergency response when feeling panic underwater

Automatic pressure compensation system during ascent prevents dangerous rapid expansion

Product attaches to rope instead of diver's body, maintaining free diving's equipment-free principle

Current safety solutions require constant supervision or professional instruction

Divers' biggest fear is running out of air underwater with no rescue available

Fear barriers prevent people from engaging in free diving despite it being a relatively simple sport

Most safety products are worn on the body, which conflicts with free diving's principle of being equipment-free

Automatic pressure release valve deflates the bag during ascent to maintain consistent size and lift diver quickly

Emergency activation releases CO2 into special inflatable bag that knows how to expand to full size at depth

Device attaches to diving rope rather than diver's body, keeping diver equipment-free

Bodygard 1 is a completely analog, manually operated safety device for depths up to 30-40 meters

Production process includes pressure release valve integration and CO2 cartridge systems

Manufacturing involves creating specialized containers and inflatable bag technology

Technology specialist handles the electronics development while founders focus on product design

Knowledge of ISO, IEC, and similar standards for safety testing requirements

Recruited industrial engineering and management team member for regulatory compliance

Product design background and development skills

Deep maritime expertise and rescue experience from both co-founders

Divers who don't always trust their diving partners or surface spotters

People interested in free diving but held back by safety concerns

Divers who are not sufficiently experienced to feel completely confident

Free divers who want to dive independently without constant supervision

Both are active free divers, surfers, scuba divers, and boat skippers with rescue experience at sea

Aor was a commander in a special naval unit and has extensive maritime experience

Both are product designers with Joel having studied at Shenkar and Bezalel

Joel and Aor are the sole decision makers for all aspects of the business

Desire for independence when diving alone without having to rely on partners, surface spotters, or instructors

Fear of running out of air underwater with no one available to rescue them

Fear of deep water and concerns about breathing capacity that prevent people from trying free diving

Transform free diving from a sport with fear barriers into one that people can engage with more confidence

Make free diving a safer and more accessible sport for as many people as possible worldwide

Sport has experienced significant growth in recent years, indicating expanding market opportunity

Free diving sport shows consistent growth of 7-10% annually

Currently in POC development stage

Exploring potential partnership with a large company as distribution strategy

Considering Kickstarter platform or dedicated website for sales

Will use social media channels including TikTok, Instagram, and Facebook

Planning to start with landing page and digital marketing campaign

First product of its kind in the free diving safety equipment field

Free diving safety equipment currently in POC (Proof of Concept) development phase

Safety concerns in free diving that require specialized safety equipment

One third of all divers practice their specific type of diving

Target audience consists of free divers from the global community of approximately 1 million free divers

Aim to get target audience to register for pre-orders of the product

Target 30% market penetration for free diving safety equipment based on discussion with Doron

Advanced stage of research and development with demonstrable product functionality

Proven inflation technology with working prototypes and video documentation

Actively seeking early adopters, design partners, and strategic collaborators for next growth phase

Development team currently focused on advancing from product development to market validation phase

Currently no equivalent safety equipment exists for recreational and amateur divers

Professional competitive divers use support boats with lifting mechanisms for emergency situations

Potential integration through insurance companies as mandatory safety requirement

Sales through diving equipment retail stores via distributor network

Partnership with diving certification organizations to integrate product into training curricula

Need to complete plastic component development for final product assembly

Successfully developed the core inflation mechanism with proof of concept and documented videos

Can be manually activated by the diver at any stage during the dive process

First safety solution in the diving world that doesn't harm the diving experience

Reduce overall risk in diving sports while maintaining the authentic diving experience

Improve diving safety and diver confidence during underwater activities

Safety equipment that improves security and confidence without being a life-saving device

Diving safety device with inflation mechanism that can be activated at any depth up to 30 meters

Need for risk reduction in diving sports without compromising the activity itself

Lack of safety equipment in diving that doesn't interfere with the diving experience

Equipment distributors selling diving gear in retail stores

Diving clubs seeking safety equipment for their members

Private consumers purchasing diving safety equipment

Professional divers view the product as entertainment rather than essential safety equipment

Mid-range divers who completed basic diving courses but lack experience and confidence

Create a monopoly in free diving safety by becoming required equipment through insurance companies

Integration of the product as mandatory safety equipment through diving certification organizations like PADI, SSI, and others

Market penetration target of 30% from one million divers globally

Increased confidence and peace of mind while engaging in free diving sports

Enhanced safety during free diving activities to prevent accidents and injuries

Dual function as both safety equipment and confidence-building tool for divers

First specific safety product targeted at the free diving market segment

Working towards meeting global safety standards for the product

Currently in active product development phase with completed POC testing

Product that not only provides safety but also instills confidence in divers during their activities

Safety equipment specifically designed for free diving applications

Need for enhanced safety measures and confidence in free diving activities

No specific safety product currently exists for the free diving field

Both professional and amateur divers who will purchase the safety equipment directly

Insurance companies (future target market) for free diving coverage policies

Global diving organizations that can integrate the product into their standard equipment requirements

Product is designed to serve both professional and amateur diver segments equally

Amateur and hobby divers who participate in free diving as a recreational activity

Professional competitive divers who require advanced safety equipment

Target market consists of 300,000 divers in their specific field, out of 1 million global divers

Enter insurance companies market in the future to make the product a requirement for free diving coverage

Create safe diving practices globally and establish a safer diving environment

Capture 30% of the target diver market, which equals approximately 90,000 divers from a pool of 300,000 specialized divers

Connect with professional divers and global diving organizations to make the product an integral part of free diving equipment

Free diving safety equipment designed for rope diving

Free divers who practice rope diving specifically

Approximately 1 million free divers worldwide

Market penetration goal of 30% of the rope diving segment in best case scenario

The organization has identified a primary/main goal that they are currently focused on

The entrepreneurs leading this product are named Yoel and Or

The product is called Vediguard and is described as a rescue product for free diving

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Promotional video has been produced for marketing and distribution purposes

Early investor outreach has been initiated as part of go-to-market strategy

Target customers are freedivers seeking enhanced safety protection during their diving activities

Fully functional POC has been built and tested in controlled environments

Redesigned bags with improved graphics, ports, and press-fit quality have been produced and tested

Multiple depth tests have been conducted to validate product functionality

Full-scale hardware development is underway with acquired electronic components

Redesigned bags with improved graphics, ports, and press-fit quality have been ordered and tested

Brand identity assets and promotional video have been produced

Fully functional proof of concept (POC) has been built and tested in controlled environments

Key electronic components have been acquired for full-scale hardware development

Offers real-time protection and performance tracking while maintaining compatibility with existing safety protocols

Combines smart monitoring with automatic/manual CO₂-based flotation system in a compact device

Core technology is patent-protected with U.S. patent application submitted

Provides real-time protection, performance tracking, and peace of mind without replacing established human safety protocols

Device monitors diving patterns and triggers automatic or manual CO₂-based flotation system in emergencies

BuddyGuard is a smart, compact safety device designed specifically for freedivers

Risk is especially high when diving outside supervised environments

Primary safety concern is faint under water (blackouts) during freediving

Freedivers often dive without adequate safety support, increasing risk of life-threatening incidents

User interviews were conducted as part of product development process

Primary users are freedivers who often dive without adequate safety support

Dor Perez serves as CO Founder CTO & Product Lead

Yoel Kopelman serves as Founder CEO & Lead Designer

Strategic roadmap planning and early investor outreach initiated as key business objectives

Focus efforts on refining and launching a production-ready version of BuddyGuard by Q2 2025

Company vision is to redefine personal safety in freediving through intelligent, human-centered design that empowers divers and prevents avoidable tragedies