Partnership with corporate wellness programs to offer product as employee benefit

Pop-up experiences in high-traffic areas like airports and shopping centers for product demonstrations

Quality control systems ensuring mechanism durability through extensive wear testing

Sustainable manufacturing processes using eco-friendly materials and ethical labor practices

Luxury market segment willing to pay premium for innovative comfort technology

Corporate buyers purchasing for female employees in client-facing roles

Block heels and wedges as more comfortable but less elegant alternatives

Gel inserts and cushioned insoles as temporary comfort solutions

Interchangeable heel caps and sole components for personalization and maintenance

Smart technology integration for tracking heel usage and providing health insights

Partnership with biomechanics research institutions for gait analysis and optimization

Access to advanced 3D printing technology for rapid prototyping and customization

Women in sales roles who need to project authority while being mobile throughout the day

Flight attendants and hospitality workers who must wear heels for extended periods

Lack of durability in existing transformable heel mechanisms leads to frequent replacements

Limited heel height options in current transformable shoe alternatives restrict style choices

Modular design allows for different heel heights and styles within the same shoe

Patented mechanism provides legal protection against competitors copying the technology

Partnership with fashion influencers and style consultants for market credibility

Advisory board includes orthopedic specialists and podiatrists for medical validation

Desire to participate in social activities like dancing at events without heel-related limitations

Women want to reduce foot fatigue during long work days while maintaining professional image

Develop a subscription model for heel maintenance and replacement parts

Establish strategic partnerships with major fashion retailers and department stores for broader market reach

Two-hinge mechanism along the sole length differentiates from competitor solutions

Successfully solved the front part lifting problem that competing companies couldn't resolve

Need to determine the sole material that should be flexible, likely rubber or polymer

Want to avoid using animal leather in the product materials

Still need to work on various design aspects beyond the core mechanism

Women who wear high heels and need to transition between heel and flat shoes

The core mechanism has been successfully developed at the product development level

Created a mechanism with two hinges along the sole length that solves the front part lifting problem

When transitioning from heel to flat, the front part of the shoe automatically lifts up, creating multiple issues

Women suffer silently when wearing heels due to discomfort

Women compromise by wearing flat shoes throughout the day, sacrificing their desired heel appearance

Women carry extra flat shoes and switch footwear when needed during outings

Both competing companies failed to solve the front part lifting issue when transitioning from heel to flat, based on customer reviews

Second competitor created a foldable heel mechanism similar to the speaker's concept

One competitor removes the heel completely but leaves users holding heels in their hands, which is impractical

Two American companies have developed similar products enabling transition from heel to flat shoes

Achieving market penetration through influencer partnerships

Building a brand and community around the product

Hybrid model where customers can measure sizes at physical locations then order online or in-store

Partnership with existing stores for flagship locations rather than owning stores

Physical measurement points planned in major cities: Paris, Milano, New York, Israel, Tel Aviv

Influencer marketing as the main market penetration strategy

Primary sales channel will be online through website

Target customers who will understand the benefit of good work-appropriate heel shoes

People working in environments with dress codes who need appropriate heel shoes

Shoes available in sizes 36 to 41-42

Producing good and beautiful heel shoes that look appropriate for work environments

Pain exists with almost everyone regarding heel shoes for work environments with dress codes

Part of a $40 billion annual market that continues growing despite comfort trends

Women who need to wear high heels for professional and elegant appearance

Engineering work was done with professionals from outside the fashion industry

Development phase has been completed

Compromising on professional appearance for comfort

European approach of bringing flat shoes and switching to heels at destination

American similar product that has mechanism and functionality problems

Enables reduction of time spent wearing high heels while maintaining their benefits

Developed mechanism that addresses problems found in existing similar products

Discomfort during travel and walking to destinations

Existing similar American products have various problems in their mechanism and functionality

Forced choice between comfort and professional/elegant appearance

Physical pain including blisters, back pain, sweating and discomfort from wearing high heels

Israeli women who are not accustomed to switching shoes like European women do

Women who wear high heels to professional events and conferences

Desire for elegance and the psychological benefits that high heels provide

Need to maintain professional appearance and confidence in business settings

Founder's personal pain experience from wearing high heels to academic conferences

Reduce the time women spend wearing high heels while preserving the advantages

Enable women to maintain confidence, visual appeal and positive benefits of high heels

Help women avoid compromising on elegance and professional appearance

Collaborated with engineers specifically from outside the fashion industry

All existing problems in the mechanism have been solved

Product development mechanism has been completed successfully

The team combines expertise in production knowledge, workflow processes, go-to-market strategy, and fashion industry knowledge

Product manager is also a designer, specifically for footwear management

Business development manager is a fashion designer and entrepreneur with B2C fashion world experience

Speaker personally brings management and production capabilities to the business

European market

American market

Classic work shoe designs with thin, elegant heels rather than wide heels or platforms

Foldable heel mechanism allowing women to switch between heel and flat modes during non-essential appearance times

Women need to maintain professional appearance with heels but suffer during transitions, lunch time, and non-meeting periods

High heels cause discomfort, posture problems, and medical issues but women continue wearing them daily

Women attending professional events, conferences, weddings, and social occasions where heels are expected

Professional women including those in academia and female lawyers who wear heels as part of their work dress code

Women who wear high heels daily despite discomfort and health issues

Target professional market with classic work shoe designs as initial product lines

Focus on improving high heel functionality rather than prioritizing comfort for flat shoe mode

Create a foldable heel sole to reduce the time women spend on high heels during daily activities

Content creation related to both the problem and solution after patent protection

Influencer marketing strategy

Social media marketing and distribution channels

Initial product lines focused on women's work footwear

Classic professional shoes with relatively thin heels designed for daily work wear

High heel shoes with specialized soles technology

Users of classic shoes with relatively thin heels for professional settings

Women who wear heels to work daily

Target customers are women who wear heels to work on a daily basis

Secondary target market is Eastern markets preferring slightly lower heels

Primary target market is United States and Europe for specific heel heights and shapes

Focus on manufacturing high heels and soles production

Plan to move production to Eastern markets or United States for cost efficiency after initial phase

Establish connections with factories in Italy for initial development phase

Produce at least 1000 pairs of shoes in the coming year

Raise approximately 2 million dollars for development

Register IP and patent, handle all legal aspects in the coming 1-2 years

Avoiding high heels altogether to prevent discomfort

Removing heels during events when comfort is needed

Carrying extra flat shoes as backup options

Technology minimizes the negative impacts of high heel wearing by reducing exposure time

Switchable soles that allow women to easily transition from heels to flats

Women who wear high heels for professional and social occasions

Current solutions force women to carry extra shoes, remove heels at events, or avoid high heels altogether

Women face an ongoing dilemma between looking polished and feeling comfortable

High heels cause pain, discomfort, long-term foot and posture issues, and limited mobility

Soles enable easy and quick switching from heels to flats whenever needed

Sheli Friedman serves as Founder and CEO leading the venture

Women want to avoid the dilemma of choosing between looking professional and feeling comfortable

Women desire to feel comfortable while maintaining a polished appearance

Women want to maintain symbols of confidence, elegance, and professionalism that high heels provide

To redefine the experience of wearing high heels by combining technology, elegance, and functionality