Current market uses toxic chemical delivery systems (powders, granules, emulsions, hydrogels), nanotechnology-based systems from research institutions, and pharmaceutical microencapsulation technologies adapted for agriculture
First-to-market ready-to-use delivery system with proprietary encapsulation technology preventing degradation, modular architecture for customization, and 25-60% development time reduction with extended effectiveness (weeks to months/year)
PlatyForm: A ready-to-use platform delivery system for volatile bioactive compounds (terpenes, terpenoids, essential oils, pheromones) with subscription-based technical consulting and digital support platform
Current pest control development takes 12 years/$300M per product with inconsistent quality standards, technological limitations in delivery systems, and toxic chemical materials being removed by regulation
Market demands faster time-to-market, reduced development costs, transition to natural/ecological solutions, and integrated digital monitoring systems for tracking product performance in field conditions
Product development teams, formulation chemists, greenhouse/field testing facilities, and Contract Research Organizations (CROs) specializing in biocontrol product development and testing
Tier 2-3 pest control manufacturers, organic farming cooperatives, specialty crop growers, and biocontrol companies seeking natural solutions, with focus on companies that can move quickly in specific markets
Multi-channel approach combining direct industry relationships, digital marketing through AgTech publications, partnership with agricultural extension services, and Account-Based Marketing with targeted outreach
External manufacturing strategy using established GMP-certified facilities with automated production lines for volatile compound handling, avoiding initial factory investments while maintaining small capacity in Israel
Comprehensive patent protection, proprietary material release technology, and strong industry relationships with established supplier networks for natural bioactive compounds and specialized analytical equipment access
Experienced leadership team with complementary expertise: Gilad Yarkoni (CEO, 20 years chemical industry) and Marina Arshavsky Rosental (CBO, 25 years global business/marketing), driven by environmental mission and supported by industry regulatory consultants
Transform the pest control industry by enabling companies to bring ecological solutions to market faster while reducing development time and costs from 12 years/$300M to significantly shorter cycles
Partnership with agricultural extension services to demonstrate technology benefits to farmers
Digital marketing campaigns targeting agricultural technology early adopters through specialized publications
Good Manufacturing Practice (GMP) certified facilities for pharmaceutical-grade production quality
Automated production lines specifically designed for volatile compound handling and encapsulation
Specialty crop growers requiring targeted pest control for high-value crops like berries and herbs
Organic farming cooperatives seeking natural pest control solutions for member farms
Nanotechnology-based delivery systems being developed by research institutions and startups
Microencapsulation technologies from pharmaceutical industry adapted for agricultural applications
Subscription-based technical consulting service for ongoing product development support
Digital platform for customers to access technical support, application guidelines, and product optimization tools
Established relationships with raw material suppliers of natural bioactive compounds
Access to specialized analytical equipment for volatile compound characterization and stability testing
Greenhouse and field testing facilities that can validate product performance under controlled conditions
Contract research organizations (CROs) specializing in biocontrol product development and testing
Inconsistent quality control standards across suppliers create reliability issues for manufacturers
Lack of skilled formulation chemists in the biocontrol industry creates development bottlenecks
Proprietary encapsulation technology prevents active ingredient degradation during storage and transport
Modular system architecture allows customers to customize release profiles for specific pest control applications
Academic research partnerships with agricultural universities could validate technology and build credibility
Industry regulatory consultants with deep EPA and EU approval expertise could accelerate market entry
Market demands integrated digital monitoring systems to track product performance in field conditions
Customers seek standardized testing protocols to validate product efficacy across different applications
Develop certification programs for customers to become authorized PlatyForm integrators
Establish strategic partnerships with major agricultural distributors to accelerate market penetration
Competitors might target other areas with different active materials where this company isn't present
Companies use IP and patents to block entire technologies from competitors in specific global regions
Companies create competitive advantages through geographic restrictions and market segmentation
Proprietary material release technology capabilities
First-mover advantage in the market
Comprehensive and extensive patent work creating broad protection
Focus on volatile active materials to solve market challenges
Material release technology that can read materials and release them at unprecedented speeds
Delivery system ready for market use
No existing delivery systems ready for market use in the industry
Development processes take excessive time, from several weeks to a year or more
Market wants to reach solutions using volatile active materials but hasn't succeeded in making optimal use of them until today
Currently no direct competitors doing exactly what they do
Broad and comprehensive patent protection that would be very difficult for competitors to bypass
Material release technology that can read materials and release them at speeds that don't exist in the market
First company to offer a ready-to-use delivery system in the market, something that never existed in the industry before
Enable optimal use of volatile active materials in the market that hasn't been achieved until today
Save companies significant time in their development processes
Their market offering aligns exactly with global trends towards natural solutions and general delivery systems
Their solution includes delivery systems that provide general/comprehensive solutions
The company is bringing natural solutions to market
Global trends are a major driving force for seeking new development solutions
Competition significantly impacts the search for new development solutions
There is demand for delivery systems that can provide more general/comprehensive solutions
Global market is moving towards more natural solutions in recent years
Currently companies produce their own delivery systems independently, purchasing different raw materials from various suppliers
Manufacturers can either produce the material for them or purchase it as raw material to quickly manufacture their own products
Want to reach market faster with products
Desire to significantly reduce the toxicity problem in current delivery systems
Market wants to transition to ecological materials, bio-actives, and biocontrol instead of toxic chemicals
Companies that currently produce their own delivery systems and buy raw materials from different suppliers
Manufacturers who can produce the material for them or purchase it as raw material to quickly produce their own products
System enables manufacturers to shorten processes and reach market faster with their products
A delivery system and controlled release mechanism that is completely different from current market approaches
Existing methods only maintain effectiveness for very short time periods
Companies are technologically limited when producing their own delivery systems
Current delivery systems use toxic chemical materials that regulation is removing from use
Their system duration extends from weeks to months and can reach up to a year, compared to very short periods of existing methods
Their method is completely different from existing approaches with a completely different controlled release mechanism
Current methods work with very cheap chemical materials that are toxic
Many delivery systems and controlled release methods exist in the market today using powders, granules, emulsions, water-based solutions, and hydrogels
The Delivery System's simplicity is identified as its key differentiating factor
Companies aim to bring a larger number of products to market
Companies seek simplicity when managing diverse product portfolios
The solution is a Delivery System designed to handle a variety of products
Companies are turning to the Delivery System solution for handling variety of products
Platform technology that allows development of enhanced natural materials
Direct use of essential oils for pest control without enhancement
Bio products with pre-approved components for agriculture and organic use face simpler regulatory approval
Companies in agricultural sector seeking natural pest control solutions
Platform enables development of additional and varied materials using the same natural products
Regulation process is slow and cumbersome, making it harder to bring new products to market
Regulatory approvals are becoming more stringent every year in Europe and United States
Essential oils for pest control evaporate quickly and don't provide a complete solution
Need for natural solutions that provide complete effectiveness
Market demand driven by increasingly stringent regulations in agriculture
Goal is to find products that are both natural and effective, not just natural
Companies seek products that are more effective and can be brought to market quickly
Lower manufacturing processes and operational costs
Reduce development stages, regulation processes, and operational processes
Reach field trials much faster than alternative approaches
Companies want to stop focusing on delivery system development and focus more on matching active materials to target pests
Significantly reduces or eliminates formulation development stages by tens of percentage points
Works specifically with volatile molecules including terpenes, terpenoids, essential oils and pheromones
Versatile platform that works with many active materials due to stable system and unique technology
Platform enables companies to build second, third, tenth, and hundredth products on the same delivery system after the first product is established
Stable system with unique technology that works with volatile active materials in biocontrol field
Ready-to-use platform system that works with a wide family of ecological materials
Long development cycles before reaching field trials
Companies need multiple raw materials instead of having one unified material for the same company
Development involves lengthy stages of formulation development, regulation processes, and discovery of active molecules
Companies spend significant time developing delivery systems for each new product in regulation and formulation processes
Companies in the biocontrol industry that need delivery systems for multiple products and want to reduce development cycles
Companies developing biocontrol products that work with volatile active materials like terpenes, terpenoids, essential oils and pheromones
Existing solutions may pollute soil and infrastructure during use
Current products require frequent replacements during usage seasons leading to higher costs
Users want cost-effective solutions that require fewer replacements during usage seasons
Users want environmentally safe products that don't pollute soil and infrastructure
Users want efficient products that effectively accomplish their intended tasks
Products do not pollute soil or infrastructure during use
Products work for significantly longer periods reducing replacement frequency
Products are cheaper or at least not more expensive than current market alternatives
Products that do not pollute soil or infrastructure while performing their function
Products that work effectively for much longer periods compared to existing solutions
End consumers who are customers of the manufacturer, specifically including farmers
The manufacturer is the direct customer who purchases the solution to bring products to market
Enable manufacturers to bring products to market quickly that are cheaper or at least not more expensive than existing market options
To provide continuous value delivery to customers
To bring significant value to customers through the new solution
Current existing methods for delivery systems that lack time efficiency
Potential customers have provided feedback confirming the solution can help them and bring value
The company can be the first to offer this type of solution in the market
The entire current process is very long, multiplies itself, and doesn't save time
The development process includes a required registration phase involving problematic materials
Existing methods used for delivery systems are not efficient in terms of time
Current product development process requires developing different delivery systems for each product when working with many materials
Direct working relationship established with product managers who serve as primary contacts
The company provides raw material as their core offering
Manufacturers want to respond to specific requests from their customers
Manufacturers want to improve their existing products
Solutions are developed according to company goals as understood by the product manager
Product managers serve as direct contacts who understand market needs and drive solution development
Chemists in laboratories will be the ones actually working with the raw material
The client is the manufacturer, specifically working through their product managers
Individual delivery system construction approach where each company builds separate systems for every product
Current industry standard of 12-year, $300 million development process per product
Substantially reduce development time and costs for chemical product innovation
Enable companies to launch 8 products annually instead of current 2-3 products per year
Significantly reduce chemical product development time and associated costs
Large chemical companies developing multiple products in their portfolio
Final chemical products only function effectively for weeks to maximum 3 months
Companies must build separate delivery systems for each product, requiring 100 different delivery systems for a company with 100 products
Chemical product development currently takes 12 years and $300 million per single product for large companies
Quality control includes material specification verification, post-production testing after each batch, and ongoing analytical testing processes
The product is a material that works across multiple materials and requires compatibility testing
Field testing capabilities exist to validate results
GCMS and other analytical testing methods are available for quality control
External manufacturers provide established manufacturing capabilities using known methods
Each customer receives customized products according to their specific needs
Customer requirements determine the need for manufacturers in different geographical regions
Customers must test and determine what they need and how they integrate the product with their required capabilities
Customers are responsible for testing that active materials work properly with their applications
Quality control will be determined during the process in collaboration with manufacturers
Production scaling will be achieved through external manufacturers who know how to produce the product
Production will use existing, known methods rather than new or unusual approaches
External manufacturers will handle production and quality control processes in the initial years
Establish one manufacturer in Europe and one in the United States according to customer requirements
Maintain small manufacturing capacity in Israel while scaling through external partners
Avoid investing in factory and manufacturing facilities during the first years by using external manufacturers
Direct access to manufacturers through existing industry relationships and personal connections
Manufacturers in the industry who can integrate the material as a platform for many of their existing products
Plans to expand research and development facilities with more advanced equipment including analytical tools, testing greenhouses and additional resources
Very simple processes with very low costs that don't require expensive or complex facilities
Delivery system technology that serves as a platform for multiple customer products
Unique delivery system that no one else in the world possesses, developed entirely from scratch
Material properties include being inert, environmentally friendly, from renewable sources, safe to use and non-toxic
Strong industry relationships with manufacturers based on team's industry background and experience
Possess regulatory knowledge through both independent internal research and external professional validation
Developed unique delivery system chemistry for formulation from scratch that doesn't exist anywhere else in the world
Provides significant time reduction in development processes
Companies have lengthy development processes that need to be shortened
Platypus raw material helps companies shorten significant portions of their development processes
Product managers, category managers, and strategy personnel drive the initiative and push within companies
Customers are companies with product managers, category managers, or strategy personnel related to specific technology and market industries
Primary users are product management and development people who are connected to development processes that include the company's product
The material is compatible with volatile compounds suitable for pest control applications
The solution involves a proprietary material that works in combination with biocontrol solutions for pest control
Target customers are oriented toward bringing more biocontrol solutions to market in combination with the company's material
Ideal customers are tier 2 or tier 3 manufacturers of pest control solutions who can move quickly in the specific market
Relevant data is provided to customers to support their licensing requirements
Licensing support service that helps customers obtain necessary data for product licensing
Customer support service that provides explanations on proper material usage methodology
Customers need assistance with licensing processes for their products
Customers require support and explanations on how to work with the company's material
Combination of environmental mission with profitable business model in pesticide industry
Focus on inert materials that face lighter regulation compared to active ingredients
Transfer of regulatory responsibility to customers while providing pre-approved components
Regulatory navigation support for customers while transferring compliance responsibility
Components specifically chosen for agricultural approval status
Inert material production that minimizes regulatory burden
Current solutions pose risks to human health
Existing pesticide industry solutions cause environmental harm
Current ecological solutions reach the market too slowly compared to market needs
Customers require assistance with regulatory navigation and compliance
Some customers operate in markets where regulation doesn't exist for certain products
Agricultural industry customers who bear final regulatory responsibility for products
Uses components that are pre-approved for agricultural use or have light regulatory requirements
Company produces inert materials that face less regulatory scrutiny
Established industry connections through decades of experience in chemical and agricultural sectors
Deep regulatory knowledge allows navigation of complex agricultural compliance requirements
Complementary expertise between team members covers all necessary business functions
Environmental motivation serves as the primary driver for the team's vision
Marina brings 25 years of global experience in business marketing, development, and pricing
Gilad brings almost 20 years of experience in the chemical field from a family company
Bring ecological solutions to market much faster than current offerings
Be a successful, profitable, healthy, and global company
Change the pesticide industry through environmental solutions
Customers want to shorten their operational processes
Customers want to reduce time to market
Direct approach of showing customers material costs and time to market data
Raw materials that can be used by customers in specific ways to shorten their processes
Direct presentation of material costs and time to market enables customers to immediately understand how to use the raw materials and what benefits it provides
Customers compare solutions to their own practices and the accepted practices in their specific market
Each customer has different processes and different approaches to market entry
Small companies that can move to sales more quickly
Large companies that have longer development and decision cycles
Manufacturers in the pest control industry who need to develop products
Simultaneously reduces costs for manufacturers
Achieves 60% reduction in development time for subsequent products
Reduces development time by 25-50% for manufacturers' first products
Production through external manufacturers rather than internal manufacturing
Different go-to-market approaches for large versus small companies
External manufacturing partnership where they sell material as raw material
Licensing model for certain companies
Companies in Israel, Europe, and United States
External manufacturers who would purchase their material as raw material
Small companies that they can reach sales with quickly
Large companies that take longer to reach maturity and sales
Produce through external manufacturers and sell material as raw material
Maintain option to license their material to certain companies
Target customers in Israel and abroad with focus on Europe and United States
Start sales in 2026 for single-digit number of tons of their material in the pest control market
Customers are identified and contacted through personal acquaintance networks and professional connections
Customer acquisition channels include trade shows/exhibitions, active LinkedIn prospecting, and personal network referrals
Customer acquisition is done through ABM (Account-Based Marketing) with direct outreach approach
Company is a new venture recently added to a program
Current industry practice where each company develops different chemical formulations for each individual product
Single delivery system approach that can be used for multiple products instead of developing different formulations for each
First ready-to-use delivery system for volatile bioactive ingredients in the pest control industry
Pest control companies utilizing the PlatyForm delivery system for product development
Pest control companies will use PlatyForm to develop new solutions
Single delivery system approach for multiple products reduces years of R&D stages and operational expenses
PlatyForm is the first ready-to-use delivery system for volatile bioactive ingredients
Each company inefficiently develops a different chemical formulation (delivery system) for each product
Time and cost to market of a new pest control product are 12 years and $300 million
Marina Arshavsky Rosental serves as CBO
Gilad Yarkoni serves as Founder and CEO
Reduce the lengthy and costly R&D stages in pest control product development
Enable pest control companies to develop more economical, ecological, and efficient solutions
Introduce fresh approach and innovative formulation technology to the pest control industry
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