Partnership with agricultural extension services to demonstrate technology benefits to farmers

Digital marketing campaigns targeting agricultural technology early adopters through specialized publications

Good Manufacturing Practice (GMP) certified facilities for pharmaceutical-grade production quality

Automated production lines specifically designed for volatile compound handling and encapsulation

Specialty crop growers requiring targeted pest control for high-value crops like berries and herbs

Organic farming cooperatives seeking natural pest control solutions for member farms

Nanotechnology-based delivery systems being developed by research institutions and startups

Microencapsulation technologies from pharmaceutical industry adapted for agricultural applications

Subscription-based technical consulting service for ongoing product development support

Digital platform for customers to access technical support, application guidelines, and product optimization tools

Established relationships with raw material suppliers of natural bioactive compounds

Access to specialized analytical equipment for volatile compound characterization and stability testing

Greenhouse and field testing facilities that can validate product performance under controlled conditions

Contract research organizations (CROs) specializing in biocontrol product development and testing

Inconsistent quality control standards across suppliers create reliability issues for manufacturers

Lack of skilled formulation chemists in the biocontrol industry creates development bottlenecks

Proprietary encapsulation technology prevents active ingredient degradation during storage and transport

Modular system architecture allows customers to customize release profiles for specific pest control applications

Academic research partnerships with agricultural universities could validate technology and build credibility

Industry regulatory consultants with deep EPA and EU approval expertise could accelerate market entry

Market demands integrated digital monitoring systems to track product performance in field conditions

Customers seek standardized testing protocols to validate product efficacy across different applications

Develop certification programs for customers to become authorized PlatyForm integrators

Establish strategic partnerships with major agricultural distributors to accelerate market penetration

Competitors might target other areas with different active materials where this company isn't present

Companies use IP and patents to block entire technologies from competitors in specific global regions

Companies create competitive advantages through geographic restrictions and market segmentation

Proprietary material release technology capabilities

First-mover advantage in the market

Comprehensive and extensive patent work creating broad protection

Focus on volatile active materials to solve market challenges

Material release technology that can read materials and release them at unprecedented speeds

Delivery system ready for market use

No existing delivery systems ready for market use in the industry

Development processes take excessive time, from several weeks to a year or more

Market wants to reach solutions using volatile active materials but hasn't succeeded in making optimal use of them until today

Currently no direct competitors doing exactly what they do

Broad and comprehensive patent protection that would be very difficult for competitors to bypass

Material release technology that can read materials and release them at speeds that don't exist in the market

First company to offer a ready-to-use delivery system in the market, something that never existed in the industry before

Enable optimal use of volatile active materials in the market that hasn't been achieved until today

Save companies significant time in their development processes

Their market offering aligns exactly with global trends towards natural solutions and general delivery systems

Their solution includes delivery systems that provide general/comprehensive solutions

The company is bringing natural solutions to market

Global trends are a major driving force for seeking new development solutions

Competition significantly impacts the search for new development solutions

There is demand for delivery systems that can provide more general/comprehensive solutions

Global market is moving towards more natural solutions in recent years

Currently companies produce their own delivery systems independently, purchasing different raw materials from various suppliers

Manufacturers can either produce the material for them or purchase it as raw material to quickly manufacture their own products

Want to reach market faster with products

Desire to significantly reduce the toxicity problem in current delivery systems

Market wants to transition to ecological materials, bio-actives, and biocontrol instead of toxic chemicals

Companies that currently produce their own delivery systems and buy raw materials from different suppliers

Manufacturers who can produce the material for them or purchase it as raw material to quickly produce their own products

System enables manufacturers to shorten processes and reach market faster with their products

A delivery system and controlled release mechanism that is completely different from current market approaches

Existing methods only maintain effectiveness for very short time periods

Companies are technologically limited when producing their own delivery systems

Current delivery systems use toxic chemical materials that regulation is removing from use

Their system duration extends from weeks to months and can reach up to a year, compared to very short periods of existing methods

Their method is completely different from existing approaches with a completely different controlled release mechanism

Current methods work with very cheap chemical materials that are toxic

Many delivery systems and controlled release methods exist in the market today using powders, granules, emulsions, water-based solutions, and hydrogels

The Delivery System's simplicity is identified as its key differentiating factor

Companies aim to bring a larger number of products to market

Companies seek simplicity when managing diverse product portfolios

The solution is a Delivery System designed to handle a variety of products

Companies are turning to the Delivery System solution for handling variety of products

Platform technology that allows development of enhanced natural materials

Direct use of essential oils for pest control without enhancement

Bio products with pre-approved components for agriculture and organic use face simpler regulatory approval

Companies in agricultural sector seeking natural pest control solutions

Platform enables development of additional and varied materials using the same natural products

Regulation process is slow and cumbersome, making it harder to bring new products to market

Regulatory approvals are becoming more stringent every year in Europe and United States

Essential oils for pest control evaporate quickly and don't provide a complete solution

Need for natural solutions that provide complete effectiveness

Market demand driven by increasingly stringent regulations in agriculture

Goal is to find products that are both natural and effective, not just natural

Companies seek products that are more effective and can be brought to market quickly

Lower manufacturing processes and operational costs

Reduce development stages, regulation processes, and operational processes

Reach field trials much faster than alternative approaches

Companies want to stop focusing on delivery system development and focus more on matching active materials to target pests

Significantly reduces or eliminates formulation development stages by tens of percentage points

Works specifically with volatile molecules including terpenes, terpenoids, essential oils and pheromones

Versatile platform that works with many active materials due to stable system and unique technology

Platform enables companies to build second, third, tenth, and hundredth products on the same delivery system after the first product is established

Stable system with unique technology that works with volatile active materials in biocontrol field

Ready-to-use platform system that works with a wide family of ecological materials

Long development cycles before reaching field trials

Companies need multiple raw materials instead of having one unified material for the same company

Development involves lengthy stages of formulation development, regulation processes, and discovery of active molecules

Companies spend significant time developing delivery systems for each new product in regulation and formulation processes

Companies in the biocontrol industry that need delivery systems for multiple products and want to reduce development cycles

Companies developing biocontrol products that work with volatile active materials like terpenes, terpenoids, essential oils and pheromones

Existing solutions may pollute soil and infrastructure during use

Current products require frequent replacements during usage seasons leading to higher costs

Users want cost-effective solutions that require fewer replacements during usage seasons

Users want environmentally safe products that don't pollute soil and infrastructure

Users want efficient products that effectively accomplish their intended tasks

Products do not pollute soil or infrastructure during use

Products work for significantly longer periods reducing replacement frequency

Products are cheaper or at least not more expensive than current market alternatives

Products that do not pollute soil or infrastructure while performing their function

Products that work effectively for much longer periods compared to existing solutions

End consumers who are customers of the manufacturer, specifically including farmers

The manufacturer is the direct customer who purchases the solution to bring products to market

Enable manufacturers to bring products to market quickly that are cheaper or at least not more expensive than existing market options

To provide continuous value delivery to customers

To bring significant value to customers through the new solution

Current existing methods for delivery systems that lack time efficiency

Potential customers have provided feedback confirming the solution can help them and bring value

The company can be the first to offer this type of solution in the market

The entire current process is very long, multiplies itself, and doesn't save time

The development process includes a required registration phase involving problematic materials

Existing methods used for delivery systems are not efficient in terms of time

Current product development process requires developing different delivery systems for each product when working with many materials

Direct working relationship established with product managers who serve as primary contacts

The company provides raw material as their core offering

Manufacturers want to respond to specific requests from their customers

Manufacturers want to improve their existing products

Solutions are developed according to company goals as understood by the product manager

Product managers serve as direct contacts who understand market needs and drive solution development

Chemists in laboratories will be the ones actually working with the raw material

The client is the manufacturer, specifically working through their product managers

Individual delivery system construction approach where each company builds separate systems for every product

Current industry standard of 12-year, $300 million development process per product

Substantially reduce development time and costs for chemical product innovation

Enable companies to launch 8 products annually instead of current 2-3 products per year

Significantly reduce chemical product development time and associated costs

Large chemical companies developing multiple products in their portfolio

Final chemical products only function effectively for weeks to maximum 3 months

Companies must build separate delivery systems for each product, requiring 100 different delivery systems for a company with 100 products

Chemical product development currently takes 12 years and $300 million per single product for large companies

Quality control includes material specification verification, post-production testing after each batch, and ongoing analytical testing processes

The product is a material that works across multiple materials and requires compatibility testing

Field testing capabilities exist to validate results

GCMS and other analytical testing methods are available for quality control

External manufacturers provide established manufacturing capabilities using known methods

Each customer receives customized products according to their specific needs

Customer requirements determine the need for manufacturers in different geographical regions

Customers must test and determine what they need and how they integrate the product with their required capabilities

Customers are responsible for testing that active materials work properly with their applications

Quality control will be determined during the process in collaboration with manufacturers

Production scaling will be achieved through external manufacturers who know how to produce the product

Production will use existing, known methods rather than new or unusual approaches

External manufacturers will handle production and quality control processes in the initial years

Establish one manufacturer in Europe and one in the United States according to customer requirements

Maintain small manufacturing capacity in Israel while scaling through external partners

Avoid investing in factory and manufacturing facilities during the first years by using external manufacturers

Direct access to manufacturers through existing industry relationships and personal connections

Manufacturers in the industry who can integrate the material as a platform for many of their existing products

Plans to expand research and development facilities with more advanced equipment including analytical tools, testing greenhouses and additional resources

Very simple processes with very low costs that don't require expensive or complex facilities

Delivery system technology that serves as a platform for multiple customer products

Unique delivery system that no one else in the world possesses, developed entirely from scratch

Material properties include being inert, environmentally friendly, from renewable sources, safe to use and non-toxic

Strong industry relationships with manufacturers based on team's industry background and experience

Possess regulatory knowledge through both independent internal research and external professional validation

Developed unique delivery system chemistry for formulation from scratch that doesn't exist anywhere else in the world

Provides significant time reduction in development processes

Companies have lengthy development processes that need to be shortened

Platypus raw material helps companies shorten significant portions of their development processes

Product managers, category managers, and strategy personnel drive the initiative and push within companies

Customers are companies with product managers, category managers, or strategy personnel related to specific technology and market industries

Primary users are product management and development people who are connected to development processes that include the company's product

The material is compatible with volatile compounds suitable for pest control applications

The solution involves a proprietary material that works in combination with biocontrol solutions for pest control

Target customers are oriented toward bringing more biocontrol solutions to market in combination with the company's material

Ideal customers are tier 2 or tier 3 manufacturers of pest control solutions who can move quickly in the specific market

Relevant data is provided to customers to support their licensing requirements

Licensing support service that helps customers obtain necessary data for product licensing

Customer support service that provides explanations on proper material usage methodology

Customers need assistance with licensing processes for their products

Customers require support and explanations on how to work with the company's material

Combination of environmental mission with profitable business model in pesticide industry

Focus on inert materials that face lighter regulation compared to active ingredients

Transfer of regulatory responsibility to customers while providing pre-approved components

Regulatory navigation support for customers while transferring compliance responsibility

Components specifically chosen for agricultural approval status

Inert material production that minimizes regulatory burden

Current solutions pose risks to human health

Existing pesticide industry solutions cause environmental harm

Current ecological solutions reach the market too slowly compared to market needs

Customers require assistance with regulatory navigation and compliance

Some customers operate in markets where regulation doesn't exist for certain products

Agricultural industry customers who bear final regulatory responsibility for products

Uses components that are pre-approved for agricultural use or have light regulatory requirements

Company produces inert materials that face less regulatory scrutiny

Established industry connections through decades of experience in chemical and agricultural sectors

Deep regulatory knowledge allows navigation of complex agricultural compliance requirements

Complementary expertise between team members covers all necessary business functions

Environmental motivation serves as the primary driver for the team's vision

Marina brings 25 years of global experience in business marketing, development, and pricing

Gilad brings almost 20 years of experience in the chemical field from a family company

Bring ecological solutions to market much faster than current offerings

Be a successful, profitable, healthy, and global company

Change the pesticide industry through environmental solutions

Customers want to shorten their operational processes

Customers want to reduce time to market

Direct approach of showing customers material costs and time to market data

Raw materials that can be used by customers in specific ways to shorten their processes

Direct presentation of material costs and time to market enables customers to immediately understand how to use the raw materials and what benefits it provides

Customers compare solutions to their own practices and the accepted practices in their specific market

Each customer has different processes and different approaches to market entry

Small companies that can move to sales more quickly

Large companies that have longer development and decision cycles

Manufacturers in the pest control industry who need to develop products

Simultaneously reduces costs for manufacturers

Achieves 60% reduction in development time for subsequent products

Reduces development time by 25-50% for manufacturers' first products

Production through external manufacturers rather than internal manufacturing

Different go-to-market approaches for large versus small companies

External manufacturing partnership where they sell material as raw material

Licensing model for certain companies

Companies in Israel, Europe, and United States

External manufacturers who would purchase their material as raw material

Small companies that they can reach sales with quickly

Large companies that take longer to reach maturity and sales

Produce through external manufacturers and sell material as raw material

Maintain option to license their material to certain companies

Target customers in Israel and abroad with focus on Europe and United States

Start sales in 2026 for single-digit number of tons of their material in the pest control market

Customers are identified and contacted through personal acquaintance networks and professional connections

Customer acquisition channels include trade shows/exhibitions, active LinkedIn prospecting, and personal network referrals

Customer acquisition is done through ABM (Account-Based Marketing) with direct outreach approach

Company is a new venture recently added to a program

Current industry practice where each company develops different chemical formulations for each individual product

Single delivery system approach that can be used for multiple products instead of developing different formulations for each

First ready-to-use delivery system for volatile bioactive ingredients in the pest control industry

Pest control companies utilizing the PlatyForm delivery system for product development

Pest control companies will use PlatyForm to develop new solutions

Single delivery system approach for multiple products reduces years of R&D stages and operational expenses

PlatyForm is the first ready-to-use delivery system for volatile bioactive ingredients

Each company inefficiently develops a different chemical formulation (delivery system) for each product

Time and cost to market of a new pest control product are 12 years and $300 million

Marina Arshavsky Rosental serves as CBO

Gilad Yarkoni serves as Founder and CEO

Reduce the lengthy and costly R&D stages in pest control product development

Enable pest control companies to develop more economical, ecological, and efficient solutions

Introduce fresh approach and innovative formulation technology to the pest control industry