We have a clear vision to what we want to create, focused on the problem we wish to solve, and we both carrying concealed weapons and are in the target market of our product. we wear it every day since we had our first working prototype

We started with a mission to bring athleisure to the weapon carrying people, its missing and annoying that you cannot carry with joggers.

we are making clothes, not holsters or anything that may fall into any regulation

Zion brings 15 years of online marketing, including the CEO of a company and senior management is large corporates

Ido brings extensive experience in the project management realm

Multiple related problems exist across diverse population segments rather than one single problem

Console carry community members spanning all age demographics

Comprehensive branded apparel line including shirts, hoodies, and accessories surrounding the main pants product

Core product will be pants manufactured using their proprietary patent

Multi-channel distribution through Shopify website, Amazon store, and TikTok shop

Direct-to-consumer sales approach is the preferred strategy

Establish dominance as the leading player within their chosen console carry apparel niche

Achieve 1% market share within the leisure and comfort clothing market

Active individuals who want versatile clothing for multiple daily activities

Concealed firearm carriers who prioritize comfort, security, and fashion

Existing apparel that doesn't accommodate concealed carry while maintaining comfort and style

Current daily wardrobe options that force uncomfortable choices for concealed carry users

Delivers discreet protection that feels natural and looks sharp for all-day wear

Minimalist styling that works in both casual and semi-formal settings

Versatile design allowing transition between different activities without outfit changes

Specialized waistband designed for seamless belt insertion and firearm support

Minimalist styling that pairs with both sneakers and blazers

Allows effortless transition from lounging to commuting to cardio without outfit changes

Waistband designed for seamless belt insertion and firearm support

Joggers and trainers specifically adapted for concealed carry with specialized waistband design

No existing apparel allows people to stay armed, comfortable, and stylish simultaneously

There is a real risk that carriers will leave their weapon at home due to wardrobe limitations

Current daily wardrobe forces concealed carry users into uncomfortable choices resulting in constant adjusting and reduced mobility

Users want to prevent the risk of leaving their weapon at home due to clothing limitations

Users desire to maintain mobility without constant adjusting of clothing or weapon

Users want to avoid the uncomfortable choice between carrying a firearm and wearing comfortable clothing

People who want to stay armed, comfortable, and stylish simultaneously

More than 21 million Americans who carry concealed firearms

Zion Karsenti serves as Founder and CEO

Ido Sachli serves as Founder and CEO

Create joggers and trainers adapted for concealed carry based on principles of comfort, security, and fashion