Referral program incentivizing companies to recommend Matana to their business network

Integration with corporate intranets and employee portals for seamless access

Real-time analytics dashboard showing transaction volumes, popular categories, and user engagement metrics

Automated content moderation system to prevent inappropriate listings and maintain professional environment

Startups and scale-ups looking for innovative employee engagement solutions

Multinational corporations with distributed workforce across multiple countries

Corporate gift card management platforms that don't enable peer-to-peer trading

Facebook Marketplace and WhatsApp groups currently used for informal employee trading

Mobile-first design optimized for quick browsing during work breaks

Escrow service protecting both buyers and sellers during digital asset transfers

Partnerships with digital payment providers beyond current options for global expansion

Integration capabilities with existing corporate communication tools like Slack and Microsoft Teams

Generation Z employees who prioritize sustainability and peer-to-peer commerce

Remote and hybrid workers seeking digital connection with colleagues beyond work tasks

Corporate compliance concerns about employee financial transactions on company-endorsed platforms

Difficulty in valuing second-hand digital items due to lack of standardized pricing

Blockchain-based transaction verification ensuring immutable record of all exchanges

AI-powered recommendation engine suggesting relevant items based on employee profiles and preferences

Partnership manager role focused on corporate relationship development and onboarding

Advisory board includes experts in B2B SaaS sales and enterprise security

Companies want to demonstrate corporate social responsibility through circular economy initiatives

Employees seek convenient ways to monetize unused digital subscriptions and memberships

Develop API integrations with major HR software platforms like Workday and BambooHR

Establish revenue streams through transaction fees and premium company subscriptions

Plans to scale globally through partnerships

International expansion approach to reach companies abroad

Partnership-based distribution strategy with multiple companies

Not limited to hi-tech companies specifically

Focus on companies with many employees rather than company type

Target companies above a certain number of employees to ensure sufficient traffic volume

Scale globally and expand beyond current market

Ultimate goal is to establish partnerships with as many companies as possible

Reach companies abroad and develop internationally

Partner with several companies as the next strategic step

Company partnership opportunities for marketplace expansion

A/B testing infrastructure for gathering insights across different companies

Third-party integration capabilities for platform connectivity

Invitation-based user acquisition system through existing employees

Partnership strategy with companies like Wix and Platitica to integrate and scale marketplace

Monthly subscription payment model for platform usage and HR dashboard

Development of HR dashboard and collaboration features

User interface customization tailored for each company

Platform development work including third-party integrations

Integration with company email systems for customized access

Company-specific closed marketplace with employee verification

Private invitation system where employees guarantee and vouch for people they invite

Employee verification system showing job roles, tenure, and company information

Private invitation system where employees can invite 1-2 trusted people to company's closed marketplace

HR dashboard for collaboration and insights gathering

Platform with company-customized user interface and company email integration

Target of initially signing 2-3 companies for pilot implementation

Companies with many employees who will pay monthly fees for the platform and dashboard usage

Companies with approximately 500 employees that can expand to 1000-1500 marketplace participants

HR departments who will collaborate through the dashboard system

Company employees who will use the internal marketplace platform

Increase marketplace volume, prices, purchases, and transactions through expanded user base

Scale marketplace to reach 1000-1500 users from initial 500 company employees through invitation system

Build a success sequence by signing 2-3 companies with many employees and collecting monthly payments for platform usage

Seller recognition system where outstanding employee sellers receive extra rewards and gift cards from the company itself

Integrated digital wallet that permanently stores all discounts in one accessible location through the mobile app

Company-branded environment customized with each organization's specific colors, branding, and visual identity

Separate brand partnership programs that require individual management and tracking

Traditional discount codes sent via email that employees often lose or forget

Company-specific branded interface that maintains all employee benefits and discounts in one centralized app

Mobile application with integrated digital wallet that stores all discounts and enables instant payments

Lack of easy, secure transaction system for employees to buy and transfer items between each other within company environment

Current discount systems require separate emails and codes that employees receive but often lose or forget to use

Small brands looking to access new customer volumes through corporate employee bases

Companies seeking to enhance their employee experience and benefits programs

Distribution through company employee networks with HR and employee experience team coordination for rollout

Dashboard system that provides companies with insights about employee purchasing patterns and gift preferences

Custom branded environment for each company with personalized colors, branding, and visual elements

Existing corporate relationships with both small and large brands for discount programs

Partnership collaboration with HR and employee experience departments for system rollout and adoption

Company email authentication system with username and password options that restricts access to company employees only

Company employees who can trust each other for internal transactions and item transfers

Companies want to improve employee experience and benefits programs through partnerships with various brands

Employees want easy and accessible access to discounts on interesting and cool brands in a simple format that stays with them on their phone

Provide companies with valuable data insights about their employees' preferences and purchasing patterns through dashboard analytics

Create a win-win situation where employees get discounts on interesting brands while small brands gain access to new customer volumes through corporate employee networks

Integrated employee experience combining marketplace with corporate branding and HR systems

Complete employee identification system that prevents fraud and enables direct workplace contact

Fully secure and traceable employee marketplace where all users are verified through corporate systems

Security concerns in open marketplace platforms where user identity cannot be verified

Lack of employee connections within the same company leading to missed opportunities for item sharing

Waste of items that employees no longer need but could be valuable to others

Integration through corporate IT systems and email infrastructure

Direct B2B partnership model with companies for platform implementation

Employee verification system that maintains detailed workplace profiles

Application branding and customization capabilities to match corporate identity

Company email authentication system for secure access control

Expandable platform that can include merchandise rollouts and employee gifts

HR dashboard providing data analytics and monitoring capabilities

Branded application customized with company colors and visual identity

Closed marketplace platform accessible only through company email authentication

HR departments that receive dashboard data and analytics from the platform

Companies like Wix that would implement the closed marketplace system for their employees

Employees are fully identifiable with workplace details including floor location and department information

Company employees who access the platform using their corporate email addresses

Creating connections between employees who previously didn't know each other through marketplace transactions

Desire for people to extract value from possessions they own rather than letting them go to waste

Environmental and sustainability motivations driving the green economy approach

Promoting sustainability and environmental consciousness by reducing waste through item reuse

Expanding the business model beyond marketplace to include merchandise and gift rollouts for employees

Creating B2B partnerships with companies to implement closed employee marketplaces

Companies desire exclusive, secure marketplace solutions for their workforce

Company employees want secure way to trade items within their organization

Risk of fraud or scamming between company employees in open marketplace environments

Digital wallet functionality represents core remaining technical development work

Transaction and item transfer system needs to be implemented

Digital payment system integration requires technical development completion

B2B-focused distribution strategy rather than B2C approach

Direct outreach to companies to secure closed marketplace partnerships

Exclusive marketplace access for partner companies

Security mechanism preventing fraud between company employees through email authentication

Hybrid model combining open B2C marketplace with closed B2B company-specific marketplaces

Digital wallet functionality for storing purchased items within the application

Transaction system enabling item transfers between users after payment confirmation

Digital payment integration supporting Bit, PayBox, Apple Pay, and Google Wallet

Company email authentication system for secure access

Marketplace application combining open B2C and closed B2B marketplace models

Companies seeking exclusive closed marketplace solutions for their workforce

Large companies with hundreds of employees

Users can buy and sell items within the closed company marketplace

Users have profiles displaying job title, name, company email, and profile picture

Company employees who access the platform exclusively through their company email

Target large companies with hundreds of employees to generate interest in the product

Establish partnerships with companies for exclusive closed marketplace access

Focus on B2B user acquisition and retention over B2C approach

Dual B2C and B2B model approach serving both individuals and companies

Community-driven exchange model for second-hand digital assets

Provides security and verification unlike unregulated platforms

Unregulated platforms like social media and forums currently used for trading

B2B model enabling companies to offer MATANA to their employees

Safe, verified marketplace for trading digital assets such as gift cards and tickets

Current platforms lack security or support mechanisms

Users face high fraud risk on unregulated platforms like social media and forums

No trusted solution exists for buying and selling second-hand digital items

Supporting sustainable employee perks and benefits

Improving internal gifting culture within companies

Desire to reduce digital waste and support sustainability

Need for secure trading of second-hand digital items without fraud risk

Company employees accessing the platform through B2B model

Individuals trading second-hand digital assets

Israeli tech companies being approached for pilot programs

HR teams targeted with specific value proposition

Companies adopting the B2B model to offer MATANA to their employees

Outreach for pilot programs with Israeli tech companies as part of B2B development

In-app promotion through partnerships with reservist-owned businesses

"#TreasureThursdays" campaign launched to drive user engagement

App distribution through App Store and Google Play platforms

Official app launch on App Store and Google Play scheduled for Q2 2025

Initial partnerships formed with reservist-owned businesses for in-app promotion

Featured in a full-page article in Israel Hayom newspaper

Omer Mund serves as Founder and CEO

Boost public awareness through media coverage and marketing campaigns

Achieve over 500 downloads and initial user activity including item uploads by Q2 2025

To become the go-to platform for secure and community-driven exchange of second-hand digital assets