PRD

Product Requirements Document (PRD)

Matana - Second-Hand Digital Marketplace

1. App Overview and Objectives

Product Vision

Matana is a secure B2B2C digital marketplace platform that enables company employees to trade second-hand digital assets (gift cards, subscriptions, event tickets) within verified corporate environments. The platform combines sustainability values with enterprise-grade security to create trusted peer-to-peer commerce experiences.

Primary Objectives

  • Growth Target: Achieve 500+ downloads and active trading by Q2 2025
  • Market Position: Become the leading platform for secure corporate digital asset trading
  • Global Scale: Establish international partnerships for marketplace expansion by 2026
  • Revenue Model: Transaction fees, corporate partnership subscriptions, and premium enterprise features

Success Metrics

  • Monthly Active Users (MAU) within corporate environments
  • Transaction volume and frequency per company
  • Corporate client retention and expansion rates
  • User satisfaction scores for security and ease of use (target: 85%+)

2. Target Audience

Primary Users

Generation Z Employees & Remote Workers

  • Demographics: Ages 22-35, tech-savvy, sustainability-conscious
  • Motivations: Value extraction from unused items, secure trading, workplace connection
  • Pain Points: Fraud risks, difficulty valuing digital assets, inconvenient current solutions

Company Employees (Verified)

  • Context: Corporate email-authenticated profiles within company ecosystems
  • Needs: Convenient monetization, colleague connections, company-branded experience
  • Constraints: Corporate compliance requirements, security concerns

Corporate Customers (B2B)

Israeli Tech Companies (Phase 1)

  • Size: 100-500+ employees
  • Characteristics: Innovation-forward, employee engagement focused
  • Decision Makers: HR leaders, Employee Experience managers

Multinational Corporations (Phase 3)

  • Size: 500+ employees across multiple countries
  • Needs: Compliance management, ESG reporting, employee benefits innovation
  • Requirements: Enterprise-grade security, regulatory compliance automation

3. Core Features and Functionality

Phase 1: Foundation Features (Q1-Q2 2025)

User Authentication & Verification

  • Corporate email domain verification system
  • Multi-factor authentication (MFA) support
  • Employee profile creation with workplace information (department, tenure, interests)
  • Single Sign-On (SSO) integration capability
  • Acceptance Criteria: Users can authenticate via corporate email, maintain persistent sessions, and view colleague profiles within company boundary

Digital Asset Marketplace

  • Core item categories: Gift cards, digital subscriptions, event tickets, vouchers
  • Item listing creation with image upload, description, and pricing
  • Search and filter functionality (category, price range, proximity, popularity)
  • Favorites and watchlist management
  • Acceptance Criteria: Users can list items in <2 minutes, search returns relevant results in <1 second, images load properly on mobile

Secure Transaction System

  • Escrow service for payment protection
  • Integration with payment providers (Stripe/PayPal)
  • Digital wallet for storing purchased items and discount codes
  • Transaction history and receipt management
  • Acceptance Criteria: Payments process in <2 seconds, escrow releases automatically on delivery confirmation, digital items appear in wallet immediately

Company Branding & Administration

  • Customizable company-specific marketplace interface
  • Basic HR dashboard showing transaction analytics
  • Employee engagement metrics and participation rates
  • Content moderation tools for company administrators
  • Acceptance Criteria: Companies can customize colors/logos, HR dashboard shows real-time metrics, admins can moderate content within 24 hours

Phase 2: Scale Features (Q3-Q4 2025)

AI-Powered Recommendations

  • Machine learning algorithm for personalized item suggestions
  • Behavioral analysis based on browsing and purchase history
  • Similar item recommendations and price alerts
  • Trending items within company feed
  • Acceptance Criteria: Recommendations achieve >15% click-through rate, algorithm learns from user interactions, suggestions refresh daily

Enhanced Social Features

  • Employee profiles with interests, trade history, and ratings
  • Secure in-app messaging for transaction coordination
  • Seller recognition system with achievement badges
  • Department-based item discovery and networking
  • Acceptance Criteria: Users can message securely, seller ratings display accurately, badges reward consistent trading behavior

Dynamic Pricing Intelligence

  • Market-based valuation suggestions for digital assets
  • Price history tracking and trend analysis
  • Automated price drop notifications
  • Bulk discount management for corporate partnerships
  • Acceptance Criteria: Price suggestions within 10% of fair market value, notifications trigger within 1 hour of price changes

Phase 3: Enterprise Features (2026)

Blockchain Integration

  • Smart contract automation for dispute resolution
  • Immutable transaction recording for compliance
  • Cross-border trading with multi-currency support
  • Automated escrow release via smart contracts
  • Acceptance Criteria: Blockchain transactions complete in <5 minutes, smart contracts execute automatically on condition fulfillment

Global Enterprise Platform

  • Multi-jurisdiction regulatory compliance automation
  • API integrations with Workday, BambooHR, and major HR platforms
  • White-label marketplace solutions for enterprise clients
  • Advanced analytics with ESG reporting capabilities
  • Acceptance Criteria: Compliance rules apply automatically by country, API integrations sync employee data in real-time, white-label deployments complete in <48 hours

4. Technical Stack Recommendations

Frontend Development

Recommended: React Native

  • Rationale: Cross-platform mobile development with native performance for core trading functions
  • Alternative: Native iOS/Android for maximum performance (higher development cost)
  • UI Framework: NativeBase or React Native Elements for consistent corporate branding

Backend Architecture

Recommended: Node.js with Express.js + PostgreSQL

  • Rationale: JavaScript ecosystem consistency, excellent JSON handling for dynamic content
  • Database: PostgreSQL for complex relational data (user profiles, transactions, company hierarchies)
  • Alternative: Python Django for rapid development or Java Spring Boot for enterprise clients

Infrastructure & Hosting

Recommended: AWS or Google Cloud Platform

  • Container orchestration: Docker + Kubernetes for scalability
  • CDN: CloudFront or Cloud CDN for global asset delivery
  • Payment Processing: Stripe Connect for marketplace transactions
  • Authentication: Auth0 or AWS Cognito for enterprise SSO integration

AI/ML Stack

Recommended: Python-based ML pipeline

  • Recommendation Engine: TensorFlow or PyTorch for collaborative filtering
  • Real-time Processing: Apache Kafka for event streaming
  • Data Warehouse: BigQuery or Redshift for analytics
  • Alternative: AWS SageMaker for managed ML services

Security & Compliance

  • Data Encryption: AES-256 for data at rest, TLS 1.3 for data in transit
  • Monitoring: DataDog or New Relic for application performance
  • Compliance: SOC 2 Type II certification preparation
  • Backup Strategy: Automated daily backups with 30-day retention

5. Conceptual Data Model

User Entity

User {
  id: UUID (primary key)
  email: String (unique, corporate domain verified)
  name: String
  department: String
  company_id: UUID (foreign key)
  avatar_url: String (optional)
  bio: String (optional)
  created_at: Timestamp
  verified_at: Timestamp
  is_active: Boolean
}

Company Entity

Company {
  id: UUID (primary key)
  name: String
  domain: String (unique, for email verification)
  logo_url: String
  brand_colors: JSON (hex codes for customization)
  subscription_tier: Enum (basic, premium, enterprise)
  admin_user_ids: Array<UUID>
  created_at: Timestamp
}

Item Entity

Item {
  id: UUID (primary key)
  seller_id: UUID (foreign key to User)
  company_id: UUID (foreign key to Company)
  title: String
  description: Text
  category: Enum (gift_card, subscription, ticket, voucher)
  price: Decimal
  original_price: Decimal (optional)
  images: Array<String> (URLs)
  status: Enum (active, sold, expired, reported)
  created_at: Timestamp
  updated_at: Timestamp
}

Transaction Entity

Transaction {
  id: UUID (primary key)
  item_id: UUID (foreign key)
  buyer_id: UUID (foreign key to User)
  seller_id: UUID (foreign key to User)
  amount: Decimal
  status: Enum (pending, escrowed, completed, disputed, cancelled)
  payment_method: String
  escrow_release_date: Timestamp
  created_at: Timestamp
  completed_at: Timestamp (nullable)
}

Company Analytics Entity

CompanyAnalytics {
  id: UUID (primary key)
  company_id: UUID (foreign key)
  period: Date
  total_transactions: Integer
  total_volume: Decimal
  active_users: Integer
  top_categories: JSON
  engagement_score: Decimal
}

6. UI Design Principles

Mobile-First Design

  • Touch-optimized interface with minimum 44px touch targets
  • Quick actions accessible within 2 taps from home screen
  • Optimized for one-handed use during work breaks
  • Progressive Web App (PWA) capabilities for easy access

Corporate Branding Integration

  • White-label customization with company colors and logos
  • Consistent with corporate design systems where possible
  • Professional appearance suitable for workplace environments
  • Dark/light mode support based on company preference

Accessibility Standards

  • WCAG 2.1 AA compliance for inclusive design
  • Screen reader compatibility for visually impaired users
  • High contrast mode support
  • Keyboard navigation support for desktop access

User Experience Patterns

  • Familiar e-commerce patterns for intuitive navigation
  • Clear visual hierarchy emphasizing security and trust indicators
  • Micro-interactions providing feedback for user actions
  • Empty states with helpful guidance for new users

7. Security Considerations

Data Protection

  • GDPR and CCPA compliance for global operations
  • PCI DSS compliance for payment processing
  • Data encryption at rest and in transit
  • Regular security audits and penetration testing
  • User data portability and deletion rights

Transaction Security

  • Multi-signature escrow accounts for high-value transactions
  • Fraud detection algorithms monitoring unusual patterns
  • Identity verification through corporate email domains
  • Secure API endpoints with rate limiting and authentication
  • Real-time transaction monitoring and alerts

Corporate Compliance

  • Role-based access control (RBAC) for company administrators
  • Audit logs for all administrative actions
  • Content moderation with automated filtering and human review
  • Compliance reporting for regulatory requirements
  • Data residency options for international clients

Platform Security

  • OAuth 2.0 and OpenID Connect for secure authentication
  • API security with JWT tokens and refresh mechanisms
  • Input validation and SQL injection prevention
  • Cross-site scripting (XSS) and CSRF protection
  • Regular dependency updates and vulnerability scanning

8. Development Phases/Milestones

Phase 1: Foundation (Q1-Q2 2025)

Milestone 1.1: Core Infrastructure (Month 1-2)

  • User authentication system with corporate email verification
  • Basic marketplace framework with item listing and search
  • Payment integration with escrow functionality
  • Company registration and branding customization

Milestone 1.2: MVP Features (Month 3-4)

  • Mobile app development and testing
  • HR dashboard with basic analytics
  • Content moderation system
  • App store deployment and pilot company onboarding

Success Criteria: 2-3 pilot companies active, 50+ successful transactions, 500+ app downloads

Phase 2: Scale (Q3-Q4 2025)

Milestone 2.1: Intelligence Features (Month 5-6)

  • AI recommendation engine deployment
  • Dynamic pricing intelligence system
  • Enhanced user profiles and social features
  • Advanced search and filtering capabilities

Milestone 2.2: Growth & Optimization (Month 7-8)

  • Multi-company platform scaling
  • Seller recognition and gamification features
  • A/B testing infrastructure and optimization
  • Corporate partnership expansion tools

Success Criteria: 10+ active companies, 1,000+ active users, $50K+ transaction volume

Phase 3: Enterprise Expansion (2026)

Milestone 3.1: Global Platform (Month 9-12)

  • International compliance automation
  • Multi-currency and cross-border trading
  • HR platform API integrations
  • Advanced analytics and ESG reporting

Milestone 3.2: Enterprise Solutions (Month 13-15)

  • Blockchain integration and smart contracts
  • White-label marketplace solutions
  • Enterprise-grade security and compliance
  • Global partnership expansion

Success Criteria: 5+ countries, 10,000+ users, established international partnerships

9. Potential Challenges and Solutions

Technical Challenges

Challenge: Scaling Multi-Tenant Architecture

  • Solution: Implement containerized microservices with Kubernetes orchestration
  • Monitoring: Real-time performance metrics per company tenant
  • Fallback: Database sharding strategies for large enterprise clients

Challenge: Real-Time Recommendation Engine Performance

  • Solution: Implement caching layers with Redis and pre-computed recommendations
  • Alternative: Batch processing with daily recommendation updates
  • Monitoring: Response time SLAs and user engagement metrics

Business Challenges

Challenge: Network Effects Within Companies

  • Solution: Employee ambassador programs and referral incentives
  • Strategy: Focus on high-engagement departments first (HR, IT, Marketing)
  • Metrics: Track adoption rates and inter-department trading patterns

Challenge: Regulatory Compliance Across Jurisdictions

  • Solution: Modular compliance framework adapting to local requirements
  • Partnership: Legal compliance consultants in target markets
  • Implementation: Automated compliance rule engines with manual oversight

Market Challenges

Challenge: Competition from Established Platforms

  • Differentiation: Focus on corporate security and workplace integration
  • Strategy: Build strong corporate partnerships before expanding consumer features
  • Defense: Develop switching costs through deep HR platform integrations

Challenge: Corporate Sales Cycle Length

  • Solution: Freemium model with immediate value demonstration
  • Strategy: Pilot programs with progressive feature rollouts
  • Support: Dedicated customer success team for enterprise clients

10. Future Expansion Possibilities

Product Extensions

  • Corporate Merchandise Trading: Company-branded items and event memorabilia
  • Skills and Services Marketplace: Employee expertise trading (design, consulting, tutoring)
  • Sustainability Tracking: Carbon footprint reduction metrics for corporate ESG reporting
  • Integration Marketplace: Third-party apps and services for corporate ecosystems

Geographic Expansion

  • European Market: Focus on GDPR-compliant operations in Germany, UK, France
  • North American Expansion: Target Canadian and US tech companies
  • Asia-Pacific: Explore opportunities in Singapore, Australia, Japan
  • Localization: Multi-language support and region-specific payment methods

Technology Evolution

  • AR/VR Integration: Virtual item viewing and immersive marketplace experiences
  • IoT Connectivity: Smart office integrations for seamless item discovery
  • Advanced AI: Natural language processing for conversational commerce
  • Blockchain Evolution: DeFi features and cryptocurrency payment options

Business Model Innovation

  • White-Label Licensing: Platform-as-a-Service for other marketplace operators
  • Corporate Wellness Integration: Tie marketplace activity to employee wellness programs
  • Partnership Monetization: Revenue sharing with corporate benefit providers
  • Data Analytics Services: Anonymized employee preference insights for corporate strategy

Appendix: Technical Considerations

API Design Guidelines

  • RESTful API architecture with OpenAPI 3.0 specification
  • GraphQL for complex queries and real-time subscriptions
  • Rate limiting: 1000 requests per hour per user, 10,000 per company
  • Versioning strategy: URL-based versioning (v1, v2) with deprecation notices

Performance Requirements

  • Page load time: <2 seconds for mobile, <1 second for cached content
  • API response time: <500ms for read operations, <2 seconds for writes
  • Uptime SLA: 99.9% availability with planned maintenance windows
  • Concurrent users: Support 1,000+ simultaneous users per company tenant

Integration Specifications

  • HR Platforms: SCIM 2.0 protocol for user provisioning
  • Payment Providers: Webhook-based event handling with idempotency
  • Analytics: Real-time event streaming with batch processing fallback
  • Corporate SSO: SAML 2.0 and OAuth 2.0/OIDC compliance

This PRD provides a comprehensive foundation for development teams to build Matana's innovative B2B2C digital marketplace platform, with clear technical specifications, phased development approach, and strategic considerations for long-term success.