Transforms iconic bow tie into gold statement jewelry providing unique way to stand out in classic formal settings
Revolutionary method and technique positioning in luxury fashion jewelry field with distinct market uniqueness
Innovative artist collaboration approach casting narratives onto metals with special textures and patterns
Competitors using different methods and techniques in the traditional jewelry market
Luxury fashion jewelry products offering a new way to stand out in classic formal settings
PapinoTies transforms the iconic bow tie into gold statement jewelry with masterful goldsmithing and bold design
Formalwear lacks unique and expressive jewelry options suitable for both men and women, leaving little room for individuality in luxury dress codes
Seeking individuality and empowerment in luxury dress codes and formal settings
Desire for personal expression and standing out through unique jewelry choices
People attending life's most meaningful moments who wear formalwear and seek personal expression
Individuals seeking personal expression and uniqueness through distinctive jewelry choices
International luxury fashion jewelry market including customers both abroad and in Israel
Offline retail points providing customer feedback for product development process
International e-commerce strategy using Wix platform for global market reach
Advanced R&D and technical feasibility assessments for upcoming collections with premium materials
Artist collaboration integration in production process for premium bow tie jewelry design
Specialized casting techniques to embed stories and create unique textures and patterns on metal jewelry surfaces
Strategic artist collaborations with Nitzan Mintz and Dede for exclusive capsule collection development
R&D capabilities for material testing and technical feasibility assessments in luxury jewelry production
Advanced Wix platform technology with comprehensive e-commerce capabilities and integration features
Michal Zaguri Lavi as Founder & Designer operates as single entrepreneur driving the brand vision
Develop comprehensive business strategy with international expansion and strategic investment partnerships
Establish PapinoTies as a premium luxury fashion jewelry brand that redefines dress codes through bold, artistic jewelry empowering personal expression at life's most meaningful moments
Uses casting techniques to embed stories onto metal jewelry
Collaborates with artists in the production process
Creates special textures and patterns on metal surfaces
Artist collaborations to create unique narrative pieces
Stories cast onto metals using special textures and patterns
Premium high-end fashion jewelry with innovative and luxurious approach
People looking for personal expression through jewelry
Individuals who want to stand out through their clothing, style, and personal statement
People seeking very unique items to distinguish themselves
Collaborates with artists to cast narratives onto metals
Tells stories through jewelry pieces
Uses a very unique method in the luxury and power jewelry field
The founder/creator positions herself as the brand and main driver of the business
Customers want personal expression through jewelry
Target audience seeks very unique items to stand out in their clothing, style, and personal statement
Establish a premium fashion jewelry brand at the high-end level
Create unique luxury jewelry for special events that helps people express themselves personally
Competitors who work with different methods and techniques in the jewelry market
Innovative brand positioning in fashion jewelry field
Has very distinct uniqueness in the market
Uses different method and technique than competitors
Fashion jewelry products in the luxury segment
Premium bow tie jewelry designed for special events
Customers both abroad and in Israel
International customers
Using Wix platform for e-commerce site management
Business plan based on international e-commerce website
Works alone as a one woman show operation
Designs premium bow tie jewelry for special events
Moving to Wix Studio platform for website development
Fashion jewelry designer specializing in premium products
Single entrepreneur working as a one woman show
Build an innovative brand in fashion jewelry field in Israel and worldwide
Reach international customers, mainly abroad and also in Israel
Develop products and innovate for the world
Luxury fashion jewelry market segment seeking unique formal accessories
Access to Wix platform with advanced technological features for integration
R&D capabilities for material testing and technical feasibility assessments
Collaboration with artists Nitzan Mintz and Dede for exclusive capsule collection development
Has offline retail points that provide feedback for development process
Strategic decision to focus on Wix platform following recent technological upgrades that allow integration of advanced features
Conducted technical feasibility assessments based on feedback from offline retail points
Advanced R&D for upcoming collections including material testing with silver and fine gold
Initiated design and production of exclusive capsule collection in collaboration with artists Nitzan Mintz and Dede
Desire for individuality in luxury dress codes and formal settings
Users seek personal expression and empowerment at life's most meaningful moments
People attending life's most meaningful moments who seek personal expression through jewelry
Target both men and women who wear formalwear
Michal Zaguri Lavi serves as Founder & Designer
Provides unique way to stand out in classic formal settings where traditional options lack individuality
Transforms iconic bow tie into gold statement jewelry with masterful goldsmithing and bold design
Brand offers a new way to stand out, even in the most classic settings
PapinoTies transforms the iconic bow tie into a piece of gold statement jewelry, crafted with masterful goldsmithing, bold design, and a commitment to self-expression
Formalwear lacks unique and expressive jewelry options that suit both men and women, leaving little room for individuality in luxury dress codes
Strategic goal to identify suitable investment partner through meetings with potential strategic partners
Building comprehensive business and financial plan including growth strategies and expansion into new markets as Q2 2025 milestone
Vision is to redefine dress codes through bold, artistic jewelry that empowers personal expression at life's most meaningful moments
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