PRD

Product Requirements Document (PRD)

PapinoTies - Luxury Fashion Jewelry E-commerce Platform

1. App Overview and Objectives

1.1 Product Vision

PapinoTies is a revolutionary luxury fashion jewelry brand that transforms the iconic bow tie into gold statement jewelry, empowering personal expression at life's most meaningful moments. This PRD outlines the technical requirements for building a comprehensive e-commerce platform that supports international expansion and premium customer experiences.

1.2 Business Objectives

  • Primary Goal: Establish PapinoTies as the premier luxury formal jewelry brand globally
  • Revenue Target: Scale to $1M+ annual revenue by end of 2026
  • Market Position: Capture leadership in luxury formal wear jewelry segment
  • Strategic Focus: International e-commerce with premium customer experience

1.3 Key Success Metrics

  • Phase 1 (Q1-Q2 2025): Secure $500K+ investment, launch 2 artist collaborations, 95%+ platform uptime
  • Phase 2 (Q3-Q4 2025): Generate $250K+ international revenue, 5+ retail partnerships, 10K+ community members
  • Phase 3 (2026): Achieve $1M+ revenue, expand product lines, reduce single-founder dependency to <30%

2. Target Audience

2.1 Primary Users

Luxury Formal Wear Customers

  • Demographics: Age 25-55, high disposable income ($75K+ annually)
  • Psychographics: Value individual expression, attend formal events regularly
  • Behavioral: Seek unique luxury items, willing to pay premium for authenticity
  • Geographic: International markets (US, Europe, high-income regions)

2.2 Secondary Users

Gift Purchasers

  • Demographics: Age 30-65, purchasing for special occasions
  • Motivations: Seeking meaningful, unique gifts for formal events
  • Behavioral: Research-driven, value storytelling and craftsmanship

2.3 User Personas

Primary Persona: "The Empowered Professional"

  • Name: Alexandra, 32, Marketing Executive
  • Pain Point: Formal events lack options for personal expression
  • Goal: Stand out authentically at important business and social events
  • Buying Behavior: Values uniqueness over trends, research-oriented

3. Core Features and Functionality

3.1 E-commerce Foundation

Product Catalog Management

  • Multi-language product descriptions (English, Hebrew, additional languages TBD)
  • High-resolution imagery with 360° product views
  • Video integration showcasing casting techniques and artist stories
  • Product customization interface for narrative embedding
  • Inventory tracking with exclusivity indicators
  • Acceptance Criteria: Support 100+ SKUs, load times <2s, mobile-responsive design

Shopping Cart and Checkout

  • Guest checkout and registered user flows
  • Multiple payment methods (credit cards, PayPal, Apple Pay, local payment methods by region)
  • Multi-currency support with real-time exchange rates
  • International shipping calculations with customs integration
  • Order confirmation and tracking system
  • Acceptance Criteria: <3% cart abandonment increase, support 20+ currencies, PCI DSS compliance

3.2 International Expansion Features

Multi-Region Support

  • Geolocation-based content localization
  • Regional pricing with VAT/tax calculations
  • Localized customer service integration
  • Region-specific shipping options and carriers
  • Cultural customization (date formats, address formats)
  • Acceptance Criteria: Support 10+ countries in Phase 1, <1s region detection

Global Fulfillment Integration

  • International shipping API integrations (DHL, FedEx, local carriers)
  • Customs documentation automation
  • Real-time delivery tracking across carriers
  • Returns management for international orders
  • Acceptance Criteria: 95% successful delivery rate, automated customs forms

3.3 Premium Customer Experience Features

Artist Storytelling Platform

  • Interactive artist collaboration galleries
  • Behind-the-scenes content management system
  • Customer story sharing platform
  • Narrative customization interface
  • Video testimonials and case studies
  • Acceptance Criteria: Support video streaming, user-generated content moderation

Personalization Engine

  • Customer preference learning algorithm
  • Personalized product recommendations
  • Custom narrative embedding interface
  • Styling consultation booking system
  • Personal shopper chat integration
  • Acceptance Criteria: 20%+ engagement increase through personalization

Virtual Try-On Experience

  • AR integration for jewelry visualization
  • Formal wear style matching
  • Social sharing capabilities
  • Save and compare functionality
  • Acceptance Criteria: Compatible with iOS/Android, <5s AR load time

3.4 Premium Services Integration

Concierge Service Platform

  • Personal consultation booking system
  • Video call integration for styling sessions
  • Custom order management workflow
  • Premium customer communication portal
  • White-glove service tracking
  • Acceptance Criteria: Support 100+ concurrent consultations, HD video quality

Community Features

  • Customer story sharing platform
  • Meaningful moments gallery
  • Social media integration
  • Customer testimonial system
  • Brand ambassador program management
  • Acceptance Criteria: User moderation tools, social sharing integration

4. Technical Stack Recommendations

4.1 E-commerce Platform

Wix Advanced Business Platform (Per analysis requirements)

  • Pros: Comprehensive e-commerce features, international capabilities, built-in SEO tools
  • Cons: Less customization than headless solutions, potential scalability limitations
  • Recommendation: Start with Wix Advanced Business for Phase 1-2, evaluate headless migration for Phase 3 scaling
  • Alternative: Shopify Plus for enhanced customization and scalability

4.2 Frontend Technologies

Primary Stack:

  • Wix Velo (JavaScript) for platform customizations
  • React.js for custom components and AR integration
  • WebGL/Three.js for 360° product visualization
  • WebRTC for video consultation features

4.3 Backend Services

Core APIs:

  • Wix Data API for product and customer management
  • Payment processing: Stripe, PayPal Business, regional gateways
  • Shipping APIs: ShipStation, EasyPost for multi-carrier support
  • Communication: Twilio for SMS, SendGrid for email automation
  • Analytics: Google Analytics 4, Mixpanel for customer behavior

4.4 Third-Party Integrations

Essential Services:

  • CRM: HubSpot or Salesforce for customer relationship management
  • Inventory: TradeGecko/QuickBooks Commerce for luxury inventory tracking
  • Customer Support: Zendesk or Intercom with luxury service features
  • AR Technology: 8th Wall or AR.js for virtual try-on functionality

5. Conceptual Data Model

5.1 Core Entities

User Entity

User {
  id: String (UUID)
  email: String (unique, validated)
  firstName: String
  lastName: String
  profileImage: String (URL)
  preferredCurrency: String (ISO code)
  preferredLanguage: String (ISO code)
  shippingAddresses: Array<Address>
  billingAddresses: Array<Address>
  customerTier: Enum (standard, premium, vip)
  createdAt: DateTime
  lastLoginAt: DateTime
  preferences: CustomerPreferences
}

Product Entity

Product {
  id: String (UUID)
  name: String
  description: String
  longDescription: String (HTML)
  sku: String (unique)
  price: Number
  currency: String
  images: Array<ProductImage>
  videos: Array<ProductVideo>
  category: ProductCategory
  artistCollaboration: ArtistCollaboration
  materials: Array<String>
  customizable: Boolean
  exclusivityLevel: Enum (limited, exclusive, one-of-kind)
  stockQuantity: Number
  isActive: Boolean
  seoMetadata: SEOData
}

Order Entity

Order {
  id: String (UUID)
  userId: String (foreign key)
  orderNumber: String (unique)
  items: Array<OrderItem>
  subtotal: Number
  shipping: Number
  tax: Number
  total: Number
  currency: String
  status: Enum (pending, processing, shipped, delivered, returned)
  shippingAddress: Address
  billingAddress: Address
  paymentMethod: PaymentMethod
  trackingNumber: String
  customizations: Array<OrderCustomization>
  createdAt: DateTime
  estimatedDelivery: DateTime
}

Artist Collaboration Entity

ArtistCollaboration {
  id: String (UUID)
  artistName: String
  collaborationTitle: String
  description: String
  story: String (rich text)
  images: Array<ArtistImage>
  videos: Array<ArtistVideo>
  products: Array<Product>
  isActive: Boolean
  startDate: DateTime
  endDate: DateTime
}

5.2 Supporting Entities

Customer Preferences

CustomerPreferences {
  preferredMaterials: Array<String>
  priceRange: PriceRange
  eventTypes: Array<String>
  stylePreferences: Array<String>
  communicationPreferences: CommunicationSettings
}

Product Customization

ProductCustomization {
  id: String (UUID)
  productId: String
  customizationType: Enum (narrative, engraving, sizing)
  options: Array<CustomizationOption>
  additionalCost: Number
  processingTime: Number (days)
}

6. UI Design Principles

6.1 Design Philosophy

Luxury-First Approach

  • Minimalist design emphasizing product beauty
  • High-quality imagery and video content
  • Sophisticated color palette (gold accents, neutral tones)
  • Premium typography and spacing
  • Mobile-first responsive design

6.2 Key Design Components

Product Showcase

  • Large, high-resolution product images
  • 360° product rotation capability
  • Zoom functionality for detail viewing
  • Story integration alongside product visuals
  • AR try-on overlay interface

Navigation Structure

  • Clean, intuitive navigation with luxury feel
  • Category filtering with visual previews
  • Artist collaboration highlighted sections
  • Quick access to customer service
  • Multi-language navigation support

6.3 User Experience Flow

Purchase Journey

  1. Discovery: Curated homepage → Product categories → Individual products
  2. Exploration: Product details → Artist stories → Customization options
  3. Decision: AR try-on → Customer reviews → Consultation booking
  4. Purchase: Secure checkout → Order confirmation → Delivery tracking
  5. Post-Purchase: Community sharing → Testimonials → Referral opportunities

7. Security Considerations

7.1 Data Protection

Customer Data Security

  • GDPR and CCPA compliance for international customers
  • Data encryption at rest and in transit (AES-256)
  • PCI DSS compliance for payment processing
  • Regular security audits and penetration testing
  • Data retention policies aligned with luxury customer expectations

7.2 Payment Security

Transaction Protection

  • SSL/TLS certificates for all customer interactions
  • Tokenized payment processing (no stored card details)
  • Fraud detection integration (machine learning-based)
  • 3D Secure authentication for international transactions
  • Regular PCI compliance validation

7.3 Account Security

User Protection

  • Multi-factor authentication options
  • Password strength requirements
  • Account lockout policies
  • Suspicious activity monitoring
  • Secure password recovery processes

8. Development Phases and Milestones

8.1 Phase 1: Foundation (Q1-Q2 2025)

Technical Deliverables

  • Milestone 1.1: Core e-commerce platform setup

    • Wix Advanced Business implementation
    • Multi-currency and multi-language support
    • Basic product catalog with 2 artist collections
    • Secure checkout and payment processing

  • Milestone 1.2: International capabilities

    • Global shipping integration
    • Tax and customs calculation
    • Regional payment method support
    • Customer service infrastructure

  • Milestone 1.3: Premium features foundation

    • Artist storytelling CMS
    • Basic personalization engine
    • Customer account management
    • Order tracking system

8.2 Phase 2: Market Entry (Q3-Q4 2025)

Technical Deliverables

  • Milestone 2.1: Enhanced customer experience

    • AR try-on functionality
    • Advanced product customization interface
    • Video consultation platform
    • Customer community features

  • Milestone 2.2: Analytics and optimization

    • Comprehensive analytics dashboard
    • A/B testing framework
    • Customer behavior tracking
    • Performance optimization

  • Milestone 2.3: Retail integration

    • POS system integration for retail partners
    • Inventory synchronization
    • Customer feedback collection system
    • Omnichannel customer experience

8.3 Phase 3: Scale & Expand (2026)

Technical Deliverables

  • Milestone 3.1: Advanced platform features

    • AI-powered personalization engine
    • Advanced AR and 3D visualization
    • Blockchain authentication for luxury items
    • Advanced customer segmentation

  • Milestone 3.2: Operational scaling

    • Automated inventory management
    • Advanced fulfillment optimization
    • Customer service AI integration
    • Performance monitoring and alerting

9. Integration Requirements

9.1 Payment Gateway Integrations

Required Integrations

  • Stripe: Primary payment processor with international support
  • PayPal Business: Alternative payment option
  • Apple Pay/Google Pay: Mobile payment convenience
  • Regional Gateways: Alipay, SEPA, local banking integrations
  • Acceptance Criteria: <5s payment processing, 99.9% uptime, fraud rate <0.5%

9.2 Shipping and Logistics

Carrier Integrations

  • DHL Express: Premium international shipping
  • FedEx International: Alternative premium shipping
  • Local Carriers: Regional optimization for key markets
  • Returns Management: Automated return processing
  • Acceptance Criteria: Real-time tracking, 95% on-time delivery, automated customs

9.3 Customer Communication

Communication Platforms

  • Email: SendGrid for transactional and marketing emails
  • SMS: Twilio for order updates and customer service
  • Chat: Intercom for premium customer support
  • Video: Zoom API for consultation services
  • Acceptance Criteria: 24/7 availability, multi-language support, <2min response time

9.4 Analytics and Marketing

Data and Marketing Tools

  • Google Analytics 4: Comprehensive web analytics
  • Facebook Pixel: Social media marketing optimization
  • Mixpanel: Customer behavior analysis
  • HubSpot: CRM and marketing automation
  • Acceptance Criteria: Real-time data sync, GDPR compliance, actionable insights

10. Performance Requirements

10.1 System Performance

Response Time Requirements

  • Page load time: <2 seconds on 3G connection
  • Product image loading: <1 second for initial view
  • Checkout process: <5 seconds total completion time
  • Search results: <0.5 seconds for query response
  • AR features: <5 seconds initialization time

10.2 Scalability Requirements

Traffic Handling

  • Support 10,000+ concurrent users during peak periods
  • Handle 500+ orders per hour during high-demand launches
  • 99.9% uptime requirement (maximum 8.77 hours downtime annually)
  • Auto-scaling capabilities for traffic spikes
  • Global CDN implementation for international performance

10.3 Mobile Performance

Mobile-Specific Requirements

  • Mobile page load time: <3 seconds
  • Touch responsiveness: <100ms response time
  • Offline capability for product browsing
  • Progressive Web App (PWA) features
  • iOS and Android optimization

11. Potential Challenges and Solutions

11.1 Technical Challenges

Challenge: International Complexity

  • Issue: Managing multiple currencies, languages, and regional regulations
  • Solution: Implement robust localization framework with automated currency conversion and regional compliance modules
  • Acceptance Criteria: Support 10+ regions with automated tax calculation and currency conversion

Challenge: Luxury Customer Expectations

  • Issue: High-end customers expect flawless, fast, personalized experiences
  • Solution: Implement premium customer service tools, advanced personalization, and white-glove digital experience
  • Acceptance Criteria: 98%+ customer satisfaction, <1min response time for premium support

Challenge: AR/3D Technology Implementation

  • Issue: Complex AR try-on functionality for jewelry may have technical limitations
  • Solution: Partner with specialized AR jewelry platforms, implement progressive enhancement
  • Acceptance Criteria: Compatible with 90%+ of target devices, realistic jewelry rendering

11.2 Business Challenges

Challenge: Single Founder Dependency

  • Technical Solution: Implement comprehensive documentation, automated processes, and admin delegation features
  • Business Solution: Phase 1 investment securing enables team scaling
  • Acceptance Criteria: Reduce manual processes by 70%, enable team member admin access

Challenge: Market Education

  • Technical Solution: Rich content management system for storytelling, educational content, and customer testimonials
  • Business Solution: Community platform for customer advocacy and social proof
  • Acceptance Criteria: 50%+ of visitors engage with educational content, 25% conversion to community members

12. Future Expansion Possibilities

12.1 Technology Evolution

Advanced Features Roadmap

  • AI-Powered Design: Custom jewelry design based on customer preferences and AI recommendations
  • Blockchain Authentication: NFT certificates for luxury pieces with embedded stories
  • Virtual Reality Showroom: Immersive VR experience for remote luxury shopping
  • IoT Integration: Smart jewelry with embedded technology for special occasions

12.2 Platform Extensions

Additional Product Categories

  • Expand platform architecture to support full formal wear accessories line
  • Wedding and special occasion jewelry collections
  • Corporate and branded luxury items
  • Artist collaboration marketplace for broader creative partnerships

12.3 Market Expansion

Geographic and Demographic Growth

  • Asian market expansion with localized payment and fulfillment
  • Corporate gifting platform for business relationships
  • Wedding industry partnerships and specialized collections
  • Luxury lifestyle brand collaborations and cross-selling opportunities

13. Implementation Timeline

13.1 Development Sprints (Phase 1)

Sprint 1-2 (Weeks 1-4): Foundation Setup

  • Wix platform configuration and customization
  • Basic product catalog and inventory management
  • User authentication and account management
  • Payment gateway integration (Stripe primary)

Sprint 3-4 (Weeks 5-8): International Features

  • Multi-currency and multi-language implementation
  • International shipping integration
  • Tax calculation and customs documentation
  • Regional payment method additions

Sprint 5-6 (Weeks 9-12): Premium Experience

  • Artist storytelling CMS implementation
  • Product customization interface
  • Customer service integration
  • Basic analytics and tracking setup

13.2 Testing and Quality Assurance

Testing Framework

  • Unit testing for all custom components (90%+ coverage)
  • Integration testing for third-party services
  • User acceptance testing with target customer segments
  • Performance testing under load conditions
  • Security penetration testing for payment flows

13.3 Launch Preparation

Pre-Launch Checklist

  • Content migration and optimization
  • Staff training on platform management
  • Customer service procedures and escalation paths
  • Marketing campaign integration and tracking
  • Backup and disaster recovery procedures

This PRD serves as the comprehensive technical specification for building PapinoTies' luxury e-commerce platform, designed to support the brand's vision of revolutionizing formal wear jewelry while enabling international growth and premium customer experiences.